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Marketing Leader

2 months ago

Sulphur Springs, Texas, United States TruPath Full time

TruPath is seeking a seasoned and driven Director of Marketing to lead our marketing initiatives and propel our growth in the dynamic home improvement industry.

As the Director of Marketing, you will play a pivotal role in shaping our brand identity, developing innovative marketing strategies, and driving customer engagement across multiple channels. Your expertise in e-commerce, sales, event management, and public relations will be instrumental in achieving our business objectives.

Responsibilities:
  • E-Commerce Strategy & Execution: Develop and implement comprehensive e-commerce strategies tailored to the unique needs of each market segment. Collaborate with the web development team to optimize website functionality, user experience, and conversion rates.
  • Digital Marketing Campaigns: Design and execute impactful digital marketing campaigns encompassing SEO, SEM, email marketing, and social media to generate online traffic and drive sales.
  • Event Management: Oversee all aspects of events, including logistics, promotion, and post-event analysis, ensuring successful execution and measurable outcomes.
  • Public Relations & Brand Building: Manage public relations activities to enhance TruPath's reputation and build strong relationships with media outlets, industry influencers, and key stakeholders.
Qualifications:
  • Minimum of 8+ years of proven experience in marketing, encompassing a strong background in PR, e-commerce, sales, and event management.
  • A demonstrated track record of success in developing and implementing effective marketing campaigns and brand building initiatives.
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).