Product Marketing Strategist

2 days ago

Colorado Springs, Colorado, United States Accuris Full time
About Us

Accuris is a leading provider of innovative solutions that empower businesses to achieve their goals. Our cutting-edge technology and customer-centric approach have positioned us as a leader in our industry.

Job Summary

We are seeking a dynamic and results-driven Product Marketing Manager to join our team and help drive the success of our products. As a Product Marketing Manager at Accuris, you will play a pivotal role in driving the go-to-market strategy and positioning of our products.

Key Responsibilities
  1. Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, including market research, positioning, messaging, and pricing strategies.
  2. Market Research and Competitive Analysis: Conduct market research to identify customer needs, market trends, and competitive dynamics. Analyze competitor products and develop strategies to differentiate Accuris products in the market.
  3. Product Positioning and Messaging: Create compelling product positioning and messaging that resonates with target audiences. Develop and maintain product marketing collateral, including sales presentations, brochures, and case studies.
  4. Sales Enablement: Work closely with the sales team to develop sales tools and training materials that support effective selling. Provide product expertise and support during customer presentations and meetings.
  5. Content Development: Develop and manage content marketing initiatives, including blog posts, whitepapers, webinars, and videos. Collaborate with the content team to ensure consistent messaging across all marketing channels.
  6. Product Launches: Lead the planning and execution of product launches, including coordinating with PR, demand generation, and digital marketing teams. Monitor and report on the success of product launches, adjusting strategies as needed.
  7. Customer Insights: Gather and analyze customer feedback to inform product development and marketing strategies. Develop customer personas and use insights to tailor marketing efforts.
  8. Performance Analysis: Track and analyze the performance of marketing campaigns and product launches. Use data-driven insights to optimize marketing strategies and improve ROI.
Qualifications

We are looking for a candidate with a Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred. The ideal candidate will have 5+ years of experience in product marketing, preferably in the tech industry. A proven track record of successful product launches and go-to-market strategies is essential.

What We Offer

Accuris offers a competitive salary and benefits package, as well as opportunities for career growth and development. We are a collaborative and inclusive company culture, and we are committed to providing a supportive and dynamic work environment.

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