Senior Marketing Manager
2 days ago
The Senior Manager, Marketing & Community Relations is a strategic and hands-on role responsible for driving grassroots marketing initiatives, stakeholder marketing support, managing event marketing efforts, developing DEI-focused campaigns, and fostering community relations. This individual will create and execute marketing strategies that engage diverse communities, increase brand awareness, and support the organization's mission and business development goals.
Key Responsibilities
Develop and implement grassroots marketing campaigns to build brand awareness, engage local communities, and drive participation in figure skating as a member, fan, or constituent.
Identify and cultivate partnerships with local organizing committees, local businesses, and influencers to enhance the organization's presence in targeted communities.
Coordinate outreach efforts, including in-person activations, promotions, and networking opportunities, to connect with diverse audiences at the community level.
Support skating clubs and Learn to Skate programs with marketing plans and initiatives that help grow membership.
Build and maintain relationships with community leaders, organizations, and stakeholders to enhance the organization's visibility and impact.
Identify opportunities for community partnerships, sponsorships, and collaborations to increase the organization's engagement and brand awareness.
Event Marketing
Plan, execute, and evaluate marketing strategies for major events.
Collaborate with internal teams to ensure effective event promotion, brand visibility, and audience engagement.
Develop and manage event marketing collateral, coordinate with Manager, Digital Marketing & Social Media on event marketing plans.
Serve as marketing lead with local organizing committees for major events.
DEI Marketing
Lead marketing initiatives that reflect the organization's commitment to diversity, equity, and inclusion, ensuring that all campaigns are inclusive and culturally sensitive.
Work with DEI Director and internal teams to create marketing materials that resonate with diverse audiences and reflect the organization's DEI goals.
In partnership with DEI Director, develop and implement strategies to reach underrepresented communities and ensure that marketing efforts are inclusive and representative of the organization's values.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
3+ years of experience in marketing, grassroots marketing, or community relations.
Demonstrated experience in marketing to diverse audiences and a passion for promoting diversity, equity, inclusion, and belonging.
Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
Excellent written and verbal communication skills.
Ability to build and maintain relationships with diverse communities and stakeholders.
Proficient in digital marketing, social media platforms, and marketing automation tools.
Experience with event planning and execution, including logistics, promotions, and on-site coordination.
Ability to work collaboratively in a team environment and independently when needed.
Preferred Skills
Familiarity with data analytics tools (e.g., Google Analytics) to measure marketing effectiveness.
Experience working with nonprofit organizations, community groups, or multicultural audiences.
Location
Colorado Springs, Colorado (Hybrid)
U.S. Figure Skating has a flexible work environment. Team members are required to work in the office three days per week; additional temporary remote opportunities exist throughout the year based on the organization's business operations.
Compensation
$65,000-$70,000
Classification
Full-Time, Exempt
Reporting Requirement
Reporting to the Senior Director of Marketing & Sales
Application
Please send letter of application and resume to: Marlene Heck, Human Resources Coordinator
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