Strategic Marketing Vice President

3 weeks ago

Colorado Springs, Colorado, United States Farm Credit of Southern Colorado Full time

Marketing Strategy and Leadership

As a key member of the Farm Credit of Southern Colorado team, you will be responsible for developing and executing comprehensive marketing strategies aligned with our mission and goals. This includes working closely with the Executive team to maintain a cohesive brand strategy across distribution channels, conducting market research to identify trends and opportunities in the agriculture sector, and staying abreast of industry best practices to market new products and expand distribution channels.

Staff Supervision and Management

You will lead the Marketing team, recruiting, selecting, developing, motivating, empowering, and evaluating team members. This includes assessing talent, determining division of responsibilities, providing work guidance and direction, establishing performance standards, and measuring performance against standards. You will also provide performance feedback, coaching, and counseling employees as needed to improve performance and recognize employees in a timely manner.

Collaboration and Relationship Management

You will collaborate with the Marketing team and outside vendors to provide ongoing high-impact, strategic creativity. This includes building relationships throughout the association to align priorities with business objectives and the FCSC strategic plan, defining and nurturing a collaborative and member-oriented marketing community, and ensuring strong partnerships throughout the Association and alignment with overall communications strategy and execution.

Marketing and Communications Implementation and Strategic Leadership

You will serve as a role model for the association's vision, mission, core values, and foundational and leadership competencies. This includes working closely with Senior Management in defining the marketing team's strategic direction and goal, ensuring collaboration between Marketing, lenders, and field sales leaders in the development of marketing campaigns, and identifying and executing efficient and effective practices and data-driven growth strategies that enhance the team's value.

SEO, SEM, and Digital Marketing

You will implement and drive SEO strategies to improve online visibility, execute and optimize SEM/paid advertising campaigns to drive targeted traffic, and generate reports on the performance of digital marketing initiatives, ensuring alignment with SEO and SEM goals.

Legislative and Government Affairs

You will develop strategies and implement plans to create and sustain positive relationships with state and federal governmental officials as well as agricultural commodity and trade groups. This includes leading efforts to shape legislative policy and regulations that impact the Associations' operations and marketplace success through monitoring legislative activity and activating outreach and advocacy by the Association's Board of Directors, customers, internal teammates, and key stakeholders.

Requirements

We are seeking a dynamic leader with 10 years of experience in marketing, communications, industry relations, and/or sales, including 5 years of supervisory experience. You must have a Bachelor's degree in marketing, communications, organizational leadership, or agriculture, or an equivalent combination of education and experience sufficient to perform the essential functions of the job. You must also be willing and able to travel around 40% of the time and have Salesforce and Salesforce Marketing Cloud experience. Additionally, you must have expert knowledge of marketing and communications best practices, expert oral and written communication skills, and working knowledge of Word, Excel, PowerPoint, and Outlook.

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