Senior Manager Programmatic Strategy

4 weeks ago


New York, United States 24 Seven Talent Full time

Location: Onsite - New York, New York

Duration: 5 month contract

Pay: $56.94/hr

Responsibilities

• DSP Partnership Strategy

o Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.

o Drive kickoff calls with new potential DSP partners, inform them of company working protocols and requirements and prioritize partners based on these parameters.

o Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.

o Help put together decks and informational materials for company leadership to update on the latest progress with DSP partners.

o Drive meetings, presentations and QBRs with DSP partners by coordinating with company leadership, sales, product, operations, and planning.

• Addressability Strategy

o Gather intel and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.

o Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.

o Collaborate with product on identifying issues with bidstream metadata that’s essential to drive addressability of company inventory.

o Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, FreeWheel, product, legal and sales teams.

o Create reporting and analytics to highlight impact of above addressability initiative and communicate this to leadership.

• Holding companies and Upfront Strategy

o Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.

o Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.

o Collaborate with agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)

• Marketplace Strategy

o Drive products strategy on joint product priorities with our adserver – FreeWheel.

o Work with internal marketplace insights team and external partners to triangulate the state of the business in the larger advertising industry.

Qualifications

  • 4-5 years of experience, preferably in research, programmatic, or retail media network roles
  • Above average Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.
  • Must be willing to work in New York, NY
  • Willingness to work overtime
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • Familiarity with the larger digital ad sales and programmatic ecosystem
  • Digital CTV landscape and/or programmatic experience
  • Marketplace insights experience
  • Entertainment relevant is a plus
  • Double verify, Hubble, excel, PP (most desired)



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