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Programmatic Manager

3 months ago

New York, United States Havas Media Network Full time

MANAGER, PROGRAMMATIC

Havas Media Network North America, the Media Experience agency, is looking for a Manager to join the Programmatic Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

Manager, Programmatic has a passion for the industry and experience creating & delivering successful programmatic media plans. They will be expected to plan campaigns, provide campaign insights and recommendations, lead stakeholder relationships and oversee the day-to-day execution of selected accounts. The role will work with Havas Media account leads to deliver biddable strategies to our clients that deliver against their bottom line. They will also be responsible for driving process adoption, provide training, expertise in optimization strategies and guidance on best practices related to both trading & client communication to the trader(s) on their accounts.


A DAY IN THE LIFE MIGHT LOOK LIKE:

  • Confident in broad capabilities in paid social and/or programmatic.
  • Expert as it relates to paid Programmatic media buying. Ability to successfully guide each aspect of channel planning when building tactical recommendations
  • Develops comprehensive strategy, measurement materials and overall narrative of a recommendation with Programmatic Strategy Leadership
  • Translates client's business objectives into working media objectives
  • Build RFPs for relevant partners, issue out, and manage proposals received in collaboration with Programmatic Strategy Director.
  • Build & present ppt. plan recommendations in collaboration with Programmatic Strategy Director
  • Create detailed media plans and send complete accurate plans to Digital Investment so that they can build Prisma campaigns
  • Provides guidance on how media performance impacts clients' immediate and broader business objectives – regularly identifying optimizations and recommendations to improve ongoing performance for live and future campaigns
  • Responsible for budget management and ensures all billing is accurate and within established timelines
  • Regularly use all available tools and platforms in order to ensure campaign briefs are being executed and delivered according to approved brief and timings independently from traders
  • Works with traders to ensure proposed plans are feasible for execution
  • Provide support and guidance to ensure all team members can execute their assigned tasks
  • All issue resolution, overseeing and directing troubleshooting efforts with effective communication of any campaign issues to VP, Performance Investment lead and VP, Trading
  • Complete accurate QA to ensure best in class & error free delivery of campaigns
  • Direct accurate implementation of biddable team processes including Mediaocean processes & trading best practices

WHAT YOU’LL NEED/SKILLS:

  • Minimum of 3 years of experience required
  • Technical, in-depth knowledge of programmatic media planning & buying and a deep understanding of all major platforms
  • Experience planning and executing paid social or programmatic campaigns
  • A comfort level working in Excel to make sense of budgets and platform data
  • The ability to juggle multiple clients and tasks, managing your time and the time of your direct reports wisely to load-balance


Comp: 85K