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Senior Manager Programmatic Strategy
3 months ago
Location: Onsite - New York, New York
Duration: 5 month contract
Pay: $56.94/hr
Responsibilities
• DSP Partnership Strategy
o Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.
o Drive kickoff calls with new potential DSP partners, inform them of company working protocols and requirements and prioritize partners based on these parameters.
o Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.
o Help put together decks and informational materials for company leadership to update on the latest progress with DSP partners.
o Drive meetings, presentations and QBRs with DSP partners by coordinating with company leadership, sales, product, operations, and planning.
• Addressability Strategy
o Gather intel and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.
o Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.
o Collaborate with product on identifying issues with bidstream metadata that’s essential to drive addressability of company inventory.
o Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, FreeWheel, product, legal and sales teams.
o Create reporting and analytics to highlight impact of above addressability initiative and communicate this to leadership.
• Holding companies and Upfront Strategy
o Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.
o Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.
o Collaborate with agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)
• Marketplace Strategy
o Drive products strategy on joint product priorities with our adserver – FreeWheel.
o Work with internal marketplace insights team and external partners to triangulate the state of the business in the larger advertising industry.
Qualifications
- 4-5 years of experience, preferably in research, programmatic, or retail media network roles
- Above average Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.
- Must be willing to work in New York, NY
- Willingness to work overtime
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
- Familiarity with the larger digital ad sales and programmatic ecosystem
- Digital CTV landscape and/or programmatic experience
- Marketplace insights experience
- Entertainment relevant is a plus
- Double verify, Hubble, excel, PP (most desired)
