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Senior Vice President of Enrollment Strategy

2 months ago

Richmond, Virginia, United States Virginia Commonwealth University Full time
Senior Vice President of Enrollment Strategy & Student Achievement

Benefits of Joining Virginia Commonwealth University

As a full-time staff member at VCU, you will have access to a comprehensive benefits package that includes extensive health coverage, upfront paid annual and holiday leave, a generous tuition assistance program, retirement planning options, tax-deferred annuity plans, employee discounts, wellness resources, and numerous opportunities for professional growth and advancement. Discover more about VCU's benefits.

Position Overview

The Senior Vice President for Enrollment Strategy and Student Achievement (SVP ESSA) plays a crucial role in furthering the strategic objectives of Virginia Commonwealth University, an institution committed to enhancing the student experience; fostering sustainable enrollment growth; reducing the time to degree completion; and improving student retention, engagement, graduation rates, and post-graduation success.

Reporting directly to the provost, the SVP ESSA is an integral member of the president's cabinet and the senior leadership team. This role is tasked with advocating for comprehensive, cohesive, and holistic strategies that promote student access and success, emphasizing academic and organizational excellence. In alignment with the University's mission, vision, and core values, the SVP ESSA will provide strategic, data-driven, and equity-focused leadership to develop and implement effective recruitment and student support initiatives, programs, and services that:
  • Foster the ongoing development of data-driven, technology-enhanced, innovative practices.
  • Promote and enhance student success.
  • Ensure a steadfast commitment to increasing access to higher education.
  • Enrich the culture of care for both students and staff.
The SVP ESSA will oversee a division budget of $25 million, along with additional management of grant and scholarship aid programs, which include $40 million in federal aid, $35 million in state aid, and $47 million in institutional aid, totaling $74 million in institutional support across VCU.

Key Responsibilities

The responsibilities of this position encompass, but are not limited to:
  • Formulating and executing annual and long-term enrollment management strategies that align with and support the University's strategic objectives, while fostering collaborative partnerships in the development of enrollment strategies across academic schools and colleges.
  • Advancing institutional goals related to enrollment, net revenue, discount targets, academic quality, and retention and graduation metrics.
  • Building strong relationships with campus stakeholders (e.g., deans, academic departments, student support services) to provide innovative leadership in enhancing student outreach, enrollment, retention, and graduation.
  • Collaborating with marketing and communications divisions and senior leadership to develop a comprehensive marketing strategy that supports enrollment and student success objectives.
  • Establishing and maintaining effective partnerships with academic and student affairs and other departments across the University.
  • Overseeing the analysis and utilization of data related to student enrollment trends in collaboration with institutional research and budget offices.
  • Working closely with institutional research to identify enrollment trends and develop effective recruitment and financial aid strategies based on statistical analysis.
  • Ensuring the delivery of high-quality programs and services through effective leadership and outcome assessment.
  • Managing complex operations and financial resources while ensuring compliance with applicable policies.
  • Serving as a public advocate for student access and success, fostering strong relationships with prospective and current students, parents, corporate partners, and the University board.
Qualifications

The ideal candidate will possess a combination of professional qualifications and personal attributes, including:
  • Demonstrated expertise in enrollment management strategy, with significant leadership experience in planning and implementing successful initiatives to recruit and retain a diverse student population.
  • A commitment to diversity, equity, and inclusion, with experience fostering a diverse environment.
  • A creative vision for innovative enrollment management strategies and a keen understanding of the evolving landscape of higher education.
  • Strong departmental leadership skills, with experience managing senior personnel and large teams.
  • Exceptional analytical capabilities, with a strong understanding of the role of technology in enrollment and student success.
  • A collaborative leadership style that fosters partnerships across the University.
  • Marketing acumen and the ability to effectively position the institution within a competitive landscape.
  • Strong presentation skills, capable of communicating effectively with senior organizational leaders.
  • Personal qualities such as integrity, optimism, sound judgment, and a sense of humor.
  • A Master's degree is required; candidates with a terminal degree will be preferred.
FLSA Status
Executive & Senior Leadership

Job FTE
100

Exemption Status
Exempt

Restricted Position
No

E-Class
UF - University Employee FT

Job Category
Executive and Senior Leadership

ORP Eligible
Yes

Salary Range
$365,000

Compensation Type
Salaried

Contact Information for Candidates

Documents Needed to Apply