Lead Public Relations Strategist

2 weeks ago


Pleasanton, California, United States Workday, Inc. Full time

Senior Public Relations Strategist

In the role of Senior Public Relations Strategist at Workday, Inc., you will spearhead PR initiatives that highlight the Workday platform and the innovative solutions developed by our Office of the Chief Information Officer (oCIO). This position requires a blend of creativity, analytical thinking, and teamwork to uncover and convey significant narratives surrounding our advancements in artificial intelligence.

Key Responsibilities

  • Oversee public relations efforts for various products within the oCIO and Workday's AI advancements
  • Establish and nurture connections with media representatives to foster favorable coverage of our platform and AI developments
  • Collaborate with product leadership to craft engaging stories for both internal and external communications
  • Promote thought leadership content that emphasizes security, privacy, and trust
  • Act as a representative of the PR team in cross-departmental collaborations to ensure alignment with corporate goals
  • Manage interactions with external public relations agencies

Qualifications

  • A minimum of 6 years of public relations experience within the enterprise software and AI sectors
  • Established connections with business, trade, and industry media outlets
  • Exceptional written and verbal communication capabilities
  • Proficient in grasping technological concepts and formulating PR strategies
  • Experience in generating content for diverse communication channels
  • Strong interpersonal skills with the ability to thrive in a dynamic work environment
  • Strategic mindset coupled with effective problem-solving skills
  • Proven track record of fostering positive relationships with media personnel


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