Senior Brand Marketing Manager

9 hours ago

Carlsbad CA USA, United States Canyon Bicycles Full time
Senior Brand Marketing Manager

Canyon Bicycles is seeking a highly skilled and experienced Senior Brand Marketing Manager to join our dynamic Brand and Activation team under the Sales and Marketing Department. This role is critical in enhancing and building the Canyon brand across the US market.

The Senior Brand Marketing Manager will be responsible for developing and executing marketing strategies that resonate with the US audience, fostering brand loyalty, and driving customer engagement. This position requires a strategic thinker with a deep understanding of the cycling industry, consumer behavior, and market trends.

The ideal candidate will have a proven track record in creative campaign development, events marketing, product marketing, ambassador and influencer management, and marketing administration. They will have experience working in the direct-to-consumer space with a specific focus on ecommerce. The ideal candidate will have global experience and be familiar with team collaboration across time zones and different markets.

This role involves a blend of strategic planning, creative development, and hands-on execution, ensuring that all marketing efforts are aligned with the brand's overall vision and goals.

Key Responsibilities:
  • Develop and implement a US-tailored brand and marketing strategy that aligns with Canyon's global vision and goals.
  • Collaborate with the Global Brand and Marketing team to build and enhance the overall brand image.
  • Define and communicate the brand's value proposition and positioning within the US market.
Requirements:
  • BA degree in business, marketing, and communications or relatable field.
  • Minimum of 5-7 years of relevant experience through education and on-the-job training.
  • Strong written and verbal skills.
  • Collaborative and interpersonal skills - work across teams, especially with Germany.

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