Senior Brand Marketing Director

4 weeks ago

Carlsbad CA USA, United States TaylorMade Golf Full time
Job Description

The Senior Brand Marketing Director will lead the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to develop and implement world-class marketing strategies, content, and campaigns to grow our brands. This role requires a talented marketer, a passionate golfer, great storyteller, a strategist, a creative mind, and inspirational leader with management skills. The ideal candidate will have a proven track record as a senior marketing leader with best-in-class, fast moving, consumer-focused companies where marketing was the defining driver of success.

Key Responsibilities:
  • Lead the brand teams to set the overall marketing strategy and ensure it is aligned with the brand strategic initiatives.
  • Develop and drive successful marketing business plans including objectives and subsequent strategies covering all aspects of the creation and GTM mix - Design, Operations, Sports Marketing, Brand Marketing and Sales across all channels.
  • Lead innovation in the areas of storytelling, branding, marketing, product, and partnerships.
  • Collaborate with key global regional marketing teams to develop and implement executional plans for brand campaigns.
  • Create and execute marketing tactics and plans to launch new products and excite the marketplace.
  • Lead our digital strategies and teams to drive brand behaviors through all digital platforms.
  • Oversight of internal retail and design teams to drive brand positioning through all consumer materials to implement core brand look and feel.
  • Maintain and oversee specific relationships with external agency partners to develop breakthrough thinking around the brands and products.
  • Plan and oversee all media strategies and spend including digital, TV, print, social, radio, and direct marketing initiatives.
  • Maximize customer acquisition and segmentation, customer loyalty, brand awareness and both horizontal and vertical marketing opportunities.
Requirements:
  • Bachelor's degree required in Marketing, Advertising, Business, or another related field.
  • 12+ years of experience in business with a proven track record as a senior marketing leader with best-in-class, fast moving, consumer-focused companies where marketing was the defining driver of success.
  • Experience with brands within multiple categories and distributed through multiple channels within a corporate environment, where there is a consistent image and message.
  • Experience working with retail partners in developing and executing marketing strategies based on customer needs.
  • Extensive demonstrated experience in leading, inspiring, and developing collaborative, high functioning teams, both directly and cross-functionally.
Knowledge and Skills Requirements:
  • Passionate golfer who understands the industry and consumer.
  • Obsessive about our brands, bringing experience from a quick life cycle, fast energy, and hot product brand.
  • Accomplished in all aspects of brand management including analysis, planning, development, and implementation.
  • Excellent strategic planning skills and significant P&L exposure.
  • Dynamic and inspirational leader with a demonstrated record of impacting businesses to achieve growth.
  • Creative, inspirational, assertive, self-motivated and action orientated, with a confident and strong professional presentation.
  • An avid curiosity for the use of data in helping drive our marketing engine.
  • Excellent presentation skills and intellectual capability/relational skills to constructively debate opinions and build consensus.
  • Strong influencing skills and will be a change agent, creating collaborative discussions and environments.
  • Ability to be flexible and work within a fast paced, ever-changing environment.

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