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Product Manager, Branded Marketing Specialist

1 month ago

Bridgewater NJ USA, United States Cosette Pharmaceuticals Inc. Full time
Job Title: Product Manager, Branded Marketing

Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Our fast-growing portfolio of branded pharmaceuticals consists of products in the cardiology, women's health, and migraine markets.

Key Responsibilities:
  • Develop and execute brand strategies and tactics to drive customer conversion and expand utilization of Cosette Branded products.
  • Lead the implementation of assigned initiatives, including campaign materials, influencer tactics, congress management, internal communications, and multi-channel marketing.
  • Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.
  • Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.
  • Apply creativity, innovation, and out-of-box thinking to enhance the customer experience.
  • Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.
  • Articulate market performance, trends, and developments to influence business strategy, identify future risks, and opportunities.
Requirements:
  • BA/BS degree in a relevant field; MBA or advanced degree preferred.
  • 4+ years of pharma/biotech experience, on the client or agency side.
  • Product Launch experience preferred.
  • Strong communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management.
  • Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a fast-paced environment.
  • Experience managing agencies, consulting firms, and/or other vendors.
  • Knowledge of AMA, ACCME, PhRMA, and FDA regulations associated with promotion and industry-supported scientific education activities.
  • Demonstrated consistent track record of success in project management and producing results as a team and/or individual contributor.
  • Work within appropriate regulatory guidelines to successfully design and execute tactics, programs, and tools that achieve business objectives.
Equal Opportunity Employment:

Cosette Pharmaceuticals, Inc. is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment, and where all employees feel valued and respected.