Product Manager, Branded Marketing Specialist
7 hours ago
Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Our fast-growing portfolio of branded pharmaceuticals consists of products in the cardiology, women's health, and migraine markets.
Key Responsibilities:- Develop and execute brand strategies and tactics to drive customer conversion and expand utilization of Cosette Branded products.
- Lead the implementation of assigned initiatives, including campaign materials, influencer tactics, congress management, internal communications, and multi-channel marketing.
- Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.
- Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.
- Apply creativity, innovation, and out-of-box thinking to enhance the customer experience.
- Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.
- Articulate market performance, trends, and developments to influence business strategy, identify future risks, and opportunities.
- BA/BS degree in a relevant field; MBA or advanced degree preferred.
- 4+ years of pharma/biotech experience, on the client or agency side.
- Product Launch experience preferred.
- Strong communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management.
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a fast-paced environment.
- Experience managing agencies, consulting firms, and/or other vendors.
- Knowledge of AMA, ACCME, PhRMA, and FDA regulations associated with promotion and industry-supported scientific education activities.
- Demonstrated consistent track record of success in project management and producing results as a team and/or individual contributor.
- Work within appropriate regulatory guidelines to successfully design and execute tactics, programs, and tools that achieve business objectives.
Cosette Pharmaceuticals, Inc. is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment, and where all employees feel valued and respected.
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