Senior Brand Manager

1 day ago

Thousand Oaks CA USA, United States Dole Packaged Foods Full time
About the Role

We are seeking a highly motivated and strategic Senior Brand Manager to lead our Frozen Indulgence business, including our high-profile Dole Whip brand. The ideal candidate will have a proven track record of innovation success, identifying successful strategies, and executing against them with measurable success.

Key Responsibilities
  • Lead brand/category portfolio management with continuous development of innovation, renovation, and commercialization processes.
  • Create market launch plans to guarantee success in the marketplace, driving delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share.
  • Identify industry, consumer, and competitive trends, making recommendations for action plans and programs based on key learnings.
  • Lead cross-functional teams, including short- and long-term innovation pipelines, renovation/line extensions, packaging changes, price/pack architecture, cost savings initiatives, and commercialization processes.
  • Maintain full P&L responsibility, forecasting, reacting to, and delivering financial performance according to quarterly and annual financial objectives and revenue, volume, and EBIT targets/commitments.
  • Analyze custom/syndicated data to identify and respond to category trends, competitive activity, health metrics, and consumption trends, sharing actionable insights with cross-functional team members and senior leadership.
  • Partner with Market Research in developing strategic qualitative and quantitative research to identify consumer, customer, and competitive insights and trends, justifying development of new products, optimization of existing products, and sound marketing campaigns.
  • Partner with agencies in developing and executing annual holistic marketing plans that communicate the unique value proposition and positioning of each line within the portfolio and amplify brand desirability.
  • Work with Sales to create and execute sales plans for key customers, significantly growing market share and product distribution while improving customer profitability.
  • Collaborate with Net Revenue Management (NRM), Channel, and Category Development partners to create category strategies and guidelines that optimize company revenue via brand price and pack architecture, managing portfolio and channel item mix, and refining promotion plans across channels/customers/regions.
  • Work with Supply Chain in managing inventory levels to improve working capital and reduce the risk of obsolete inventory.
  • Provide direction and coordinate with other functions, such as consumer insights, sales, manufacturing, procurement, distribution, legal, and finance, as necessary.
Requirements
  • 6-8 years of brand management experience, with a high preference for CPG experience in food and beverage.
  • Frozen and/or indulgence category experience is a plus.
  • Proven track record of innovation success, identifying successful strategies, and executing against them with measurable success.
  • Developing sound creative strategies and consumer communication campaigns that drive business impact, including net sales, operating profit, gross margin, and market share.
  • Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties and influence key stakeholders.
  • Strong organization and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
What You'll Need to Succeed
  • Strategic acumen and analytical ability.
  • Creative and entrepreneurial thinker.
  • Stakeholder communication skills.
  • Project and time management.
  • Self-starter.
  • Collaborative team player.
  • Emotional intelligence.
  • Growth mindset.
Education and Certification
  • Bachelor's degree in business, marketing, or a related field is required.
  • MBA preferred.
Physical Requirements
  • Ability to sit and use the computer for extended periods of time; ability to lift 15 pounds and reach overhead.
Travel Requirements
  • Approximately 10-15% travel required, generally within the U.S.

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