Brand Manager

2 days ago

Thousand Oaks CA USA, United States Dole Packaged Foods Full time
About the Role

We are seeking a highly motivated and strategic Brand Manager to lead one of our categories on the Snacking & Pantry team. The ideal candidate will have a proven track record of identifying and implementing successful product lifecycle and integrated campaign strategies and plans with clear brand equity and business impact.

Key Responsibilities
  • Maintain full P&L responsibility, with the ability to forecast, react to, and deliver financial performance according to quarterly and annual financial objectives and revenue, volume, and EBIT targets/commitments.
  • Identify industry, consumer, and competitive trends and make recommendations for action plans and programs based on key learnings, both immediate and longer-term vision/strategy needed to ensure long-term growth objectives.
  • Lead brand/category portfolio management and cross-functional teams including short and long-term innovation pipeline for the Portfolio, renovation/line extensions, packaging changes, price/pack architecture, cost savings initiatives, and commercialization process.
  • Create market launch plans to guarantee success in the marketplace driving delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.
  • Establish priorities and strategic direction for all marketing activities including advertising, promotions, packaging, sales, and trade marketing.
  • Analyze custom/syndicated data to identify and respond to category trends, competitive activity, health metrics, and consumption trends; share actionable insights with cross-functional team members and senior leadership.
  • Partner with Market Research in developing strategic qualitative and quantitative research to identify consumer, customer, and competitive insights and trends that justify development of new products, optimization of existing products, and sound marketing campaigns; disseminate insights knowledge across the organization.
  • Partner with agencies in developing and executing annual integrated marketing plans that communicate the unique value proposition and positioning of each of the lines within the Portfolio and amplify brand desirability.
  • Work with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution while improving customer profitability.
  • Collaborate with Net Revenue Management (NRM), Channel & Category Development partners to create category strategies and guidelines that optimize company revenue via brand price & pack architecture, managing portfolio and channel item mix, and refining promotion plan across channels/customers/regions.
  • Work with Supply Chain in managing inventory levels to improve working capital and reduce the risk of obsolete inventory.
  • Provide direction and coordinate with other functions such as consumer insights, sales, manufacturing, procurement, distribution, legal, and finance as necessary.
Requirements
  • 3-5+ years of brand management experience; high preference for CPG experience in food & beverage.
  • Proven track record identifying and implementing successful product lifecycle & integrated campaign strategies and plans with clear brand equity and business impact.
  • Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties and influence key stakeholders.
  • Proven success in new product development (concept ideation through product commercialization and launch).
  • Strong organization and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
What You'll Need to Succeed
  • Superb analytical ability, including the use of qualitative and quantitative data to mine opportunities and develop sound business strategies and action plans.
  • Genuine passion/curiosity for the consumer and the consumer products industry.
  • Self-motivated and works well in a fast-paced, high-pressure, lean environment.
  • Creative acumen in terms of consumer communications and problem-solving.
  • Team player who is comfortable/thrives while collaborating to lead organizational initiatives.
  • Growth mindset – never satisfied and always wanting to learn.
Education & Certification
  • Bachelor's Degree in Business, Marketing, or a related field is required.
  • MBA is highly desired.
Physical Requirements
  • Ability to sit and use the computer for extended periods of time; ability to lift 15 pounds and reach overhead.
Travel Requirements
  • Approximately 10-15% travel required, generally within the U.S.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $120,000.00 to $140,000.00

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.

  • Senior Brand Manager

    2 days ago

    Thousand Oaks, CA , USA, United States Dole Packaged Foods Full time

    About the RoleWe are seeking a highly motivated and strategic Senior Brand Manager to lead our Frozen Indulgence business, including our high-profile Dole Whip brand. The ideal candidate will have a proven track record of innovation success, identifying successful strategies, and executing against them with measurable success.Key ResponsibilitiesLead...

  • Brand Management Professional

    7 hours ago

    Thousand Oaks, CA , USA, United States Dole Packaged Foods Full time

    Job SummaryWe are seeking a highly motivated and strategic Brand / Business Manager to lead one of our categories on the Snacking & Pantry team at Dole Packaged Foods. The ideal candidate will have a proven track record of identifying and implementing successful product lifecycle and integrated campaign strategies, with a strong understanding of consumer...

  • Assistant Store Manager

    1 month ago

    Thousand Oaks, California, United States Lucky Brand Full time

    {"title": "Assistant Store Manager", "description": "Job SummaryWe are seeking an experienced Assistant Store Manager to join our team at Lucky Brand. As an Assistant Store Manager, you will play a key role in supporting the Store Manager to build a high-performing team that delivers exceptional customer experiences.Key ResponsibilitiesPartner with the Store...

  • California Assistant Store Manager

    1 month ago

    Thousand Oaks, California, United States Lucky Brand Full time

    Job SummaryWe are seeking a highly motivated and experienced Assistant Store Manager to join our team at Lucky Brand in California. As an Assistant Store Manager, you will play a key role in supporting the Store Manager to drive sales growth, improve customer satisfaction, and maintain a visually appealing store environment.Key ResponsibilitiesPartner with...

  • California Part-Time Store Leader

    10 hours ago

    Thousand Oaks, California, United States Lucky Brand Full time

    Job SummaryWe are seeking a highly motivated and experienced Part-Time Supervisor to join our team at Lucky Brand. As a Part-Time Supervisor, you will play a key role in supporting the management team to create a best-in-class customer experience and drive business results.Key ResponsibilitiesSupport the management team to achieve sales results and grow the...

  • Brand Manager

    2 days ago

    Miami, FL , USA, United States LUXURY BRAND PARTNERS L Full time

    Job SummaryThe R+Co Brand Manager is a key role within our sales team, responsible for driving business growth and brand recognition in a defined geographic territory. This position requires a strong understanding of the salon industry and the ability to develop and execute effective sales strategies.Key ResponsibilitiesDevelop and execute sales plans to...

  • Brand Advocate

    2 weeks ago

    St. Louis, MO, USA, United States Olberding Brand Family Full time

    {"title": "Account Manager", "description": "Role OverviewAs a key member of our team, the Account Manager will serve as a champion for our client's brands, ensuring that brand equity is maintained throughout all pieces of art. This role requires the ability to thrive in a deadline-driven environment and possess a strong understanding of consumer products...

  • Senior Brand Manager

    1 month ago

    Thousand Oaks, California, United States Dole Packaged Foods Full time

    About the RoleWe are seeking a highly motivated and strategic Senior Brand Manager to join our team at Dole Packaged Foods. As a key member of our leadership team, you will be responsible for leading our Frozen Indulgence business, including our high-profile Dole Whip brand.Key ResponsibilitiesLead brand/category portfolio management with continuous...

  • Brand Manager

    9 hours ago

    Miami, FL , USA, United States LUXURY BRAND PARTNERS L Full time

    Job SummaryThe R+Co Brand Manager is a key role responsible for driving business growth in salons and promoting brand recognition in a defined geographic territory. This field sales position requires strong communication and presentation skills to develop relationships with salon owners, managers, and stylists. The Brand Manager will work closely with the...

  • Brand Management Specialist

    1 day ago

    Chatsworth, CA , USA, United States Crawford Thomas Recruiting Full time

    Brand Manager Job DescriptionCrawford Thomas Recruiting is seeking a highly skilled Brand Manager to join our team in Chatsworth, California. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.Key Responsibilities:Cross-Functional Collaboration: Partner...

  • Brand Management Associate

    7 hours ago

    Long Beach, CA, USA, United States MELA Group Full time

    Mela Group Brand Management PositionMela Group is a forward-thinking brand management firm that has been constantly innovating the brand management industry. We are currently seeking a business-minded individual to fill the role of our Brand Management Associate position.The Brand Management Associate plays a key role in building relationships with potential...

  • Senior Manager of Integrated Marketing

    3 weeks ago

    Thousand Oaks, CA , USA, United States Guitar Center Full time

    Job Overview:We are seeking a highly skilled and experienced Senior Manager of Integrated Marketing to join our team at Guitar Center. As a key member of our marketing leadership team, the ideal candidate will be a strategic thinker with a proven track record in developing and implementing comprehensive integrated marketing campaigns. The Senior Manager will...

  • Brand Manager

    3 weeks ago

    Sherman Oaks, California, United States Ideal Living Full time

    Job Title: Brand Manager - Direct to ConsumerJob Description:We are seeking an experienced Brand Manager to lead our direct-to-consumer marketing efforts. The ideal candidate will have a proven track record in launching new product campaigns through storytelling and activation.Key Responsibilities:Develop and implement go-to-market strategies for new product...

  • Social Media Manager, Beauty

    3 weeks ago

    thousand oaks, United States 24 Seven Talent Full time

    Social Media Manager, Beauty$80-$100k On site in Thousand Oaks 5x/weekLeading innovator in the beauty industry, dedicated to creating high-quality products that inspire confidence and beauty in our customers. We are looking for a passionate and creative Social Media Manager to join our team and manage the social media presence for our multiple beauty brands....

  • Social Media Manager, Beauty

    3 weeks ago

    Thousand Oaks, United States 24 Seven Talent Full time

    Social Media Manager, Beauty$80-$100k On site in Thousand Oaks 5x/weekLeading innovator in the beauty industry, dedicated to creating high-quality products that inspire confidence and beauty in our customers. We are looking for a passionate and creative Social Media Manager to join our team and manage the social media presence for our multiple beauty brands....

  • Brand Manager

    2 days ago

    Tampa, FL , USA, United States Tbb Inc Full time

    Job Title: Brand and Marketing ManagerJoin Tbb Inc as a Brand and Marketing Manager and play a pivotal role in shaping the Tampa Bay Buccaneers' brand identity while driving fan engagement across multiple segments.About the RoleThe Brand and Marketing Manager will oversee the development and execution of the visual identity within Raymond James Stadium and...

  • Brand Manager

    2 days ago

    Tampa, FL , USA, United States Tbb Inc Full time

    Job Title: Brand and Marketing ManagerJoin Tbb Inc as a Brand and Marketing Manager and play a pivotal role in shaping the Tampa Bay Buccaneers' brand identity while driving fan engagement across multiple segments.Key Responsibilities:Visual Identity Management: Oversee the development and execution of the visual identity within Raymond James Stadium and...

  • Brand Manager

    2 weeks ago

    Grand Rapids, MI , USA, United States Meijer Full time

    About the RoleWe are seeking a highly skilled Brand Manager to join our team at Meijer. As a key member of our corporate team, you will be responsible for establishing and implementing the strategic direction of our Meijer brand at the corporate, product, and store levels.Key ResponsibilitiesDevelop and direct branding initiatives in alignment with corporate...

  • Medical Nutrition Brand Management Intern

    4 weeks ago

    Twin Oaks, United States Phoenix Technologies Full time

    About the RoleWe are seeking a highly motivated and detail-oriented Medical Nutrition Brand Management Intern to join our team in Frankfurt, Germany.As a Medical Nutrition Brand Management Intern, you will be responsible for supporting our brand management team in developing and implementing marketing strategies for our popular international brands and local...

  • Brand Manager

    2 days ago

    US-, Chicago, IL, USA Kimberly-Clark Full time

    About the RoleWe are seeking a highly skilled Brand Manager to join our team at Kimberly-Clark. As a Brand Manager, you will be responsible for leading brand building initiatives across North America and developing 3–5-year strategy & innovation plans.Key ResponsibilitiesLead cross-functional teams to launch major innovation programs.Develop and execute...