Media Account Executive

2 weeks ago

Lexington KY USA, United States The E.W. Scripps Company Full time
About the Role

We are seeking a highly motivated and results-driven Media Account Executive to join our team at The E.W. Scripps Company. As a Media Account Executive, you will be responsible for selling advertising solutions to local and regional businesses and advertising agencies, applying the Scripps Sales Process to analyze current and prospective customer needs, and developing customized advertising solutions that provide return on their investment.

Key Responsibilities
  • Sell advertising solutions to local and regional businesses and advertising agencies
  • Apply the Scripps Sales Process to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
  • Facilitate the customer's ability to take advantage of the full array of digital marketing options available
  • Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
  • Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
  • Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
  • Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
  • Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
  • Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
  • Build and maintain strong client relationships, which may include entertaining prospective and existing clients
  • Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Requirements
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally, 2+ years of proven sales success preferred
  • Experience in strategic account management, broadcast ratings and digital execution preferred
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
What We Offer
  • Extensive Scripps Sales Process training
  • A career path to grow your professional experiences
  • Uncapped sales commission
  • Full benefits; medical, dental and vision
  • Retirement savings plan with company match

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