Senior Vice President of Brand Strategy

2 weeks ago

Orange, Massachusetts, United States Empower Pharmacy Full time
Company Overview

Empower is a pioneering healthcare organization dedicated to delivering high-quality, affordable medications to countless patients nationwide.

We proudly hold the title of the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, catering to the functional medicine sector.

Our distinctiveness lies in our unwavering commitment to three fundamental values: People, Quality, and Service.

Our passionate team of experts collaborates to innovate in manufacturing, distribution, and quality assurance, offering a uniquely integrated approach to healthcare.

By harnessing our vertically integrated pharmaceutical supply chain, cutting-edge technology, and a dedication to excellence, we continuously strive to expand the possibilities of medication accessibility and affordability.

Joining us means becoming part of a mission. We empower our team to innovate, grow, and effect genuine change in the healthcare landscape. If you are a visionary who thrives in a dynamic, transformative environment, Empower is your ideal workplace.

Here, you will be encouraged to share your insights, enhance your skills, and engage in projects that truly make a difference.

We prioritize the well-being of our employees, offering a supportive and engaging workplace where your contributions are recognized and celebrated.

Let’s revolutionize healthcare together. Join us and be part of something remarkable.

Position Summary


Embark on a transformative journey as the Senior Vice President of Brand Strategy at Empower Pharmacy, where your visionary leadership will shape the future of our brand narrative.

In this crucial role, you will not only safeguard our brand's identity but also serve as its chief architect, crafting a narrative that resonates profoundly with our audience and sets the foundation for a new era of communication excellence.

As the strategic leader behind our brand and communication initiatives, you will orchestrate a harmonious blend of creative campaigns, engaging content, and dynamic dialogues that align with our core mission and business objectives.

You will lead a talented team committed to redefining excellence at every interaction point of our brand, from internal communications to the global stage of public relations.

This position is for a bold visionary, ready to challenge the status quo and elevate Empower's brand presence to unprecedented levels.

You will adeptly navigate industry complexities, transforming potential crises into opportunities for brand enhancement while fostering a culture of transparency and engagement.

Your strategic insight will guide the creation of innovative communication strategies that amplify our brand's voice and resonate with the hearts and minds of our customers, fostering unwavering loyalty and trust.

Join us on this exciting journey where your creativity, strategic acumen, and passion for storytelling will illuminate a brighter future for our brand.

At Empower, your leadership will not only shape our brand narrative but also inspire a movement towards a healthier, happier world.

Let’s embark on this journey together, making a lasting impact on the industry and the lives of those we serve.

Duties and Responsibilities


Develop and implement a comprehensive corporate communication strategy that aligns with Empower's strategic goals and enhances our brand narrative.

Build strong partnerships with leadership, ensuring that our brand essence is consistently reflected in every initiative.
Initiate brand and communication projects, creating compelling content and managing public relations activities.
Establish a network of key partnerships and stakeholder relationships to amplify brand visibility and positive perception.
Serve as the company spokesperson, embodying the voice and ethos of Empower in public engagements.
Formulate crisis communication strategies that safeguard our brand's integrity.
Foster strong connections with stakeholders, nurturing a culture of brand advocacy and loyalty.
Oversee the creation of tailored communication materials that highlight our achievements and initiatives.
Direct brand communication campaigns that enhance our brand image and position Empower effectively in the marketplace.
Champion a consistent brand experience across all communication channels.
Design internal communication strategies that promote transparency and information sharing within our culture.
Establish and monitor key performance indicators (KPIs) for communication initiatives.
Conduct regular assessments of our communication strategies to ensure they remain agile and impactful.
Encourage a culture of creativity and collaboration within the team.
Supervise and evaluate team performance, providing constructive feedback and guidance.
Assess the evolving needs of the department and contribute to recruiting and onboarding new talent.
Adapt swiftly to meet the dynamic requirements of our growing organization.
Perform additional duties as assigned.
To succeed in this role, an individual must effectively perform each essential function. The requirements listed above represent the knowledge, skills, and abilities necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
While fulfilling job responsibilities, the employee is required to communicate effectively and may often need to remain stationary for extended periods, frequently using hands and fingers to access, input, and retrieve information from computers and other office devices. The employee is regularly required to navigate the office and corporate campus.

The employee may also need to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch, or crawl.

The noise level in the office environment is typically quiet, but the employee may occasionally encounter loud noises.

The employee may occasionally need to lift up to 25 lbs. Vision abilities required for this position include close vision.

Knowledge and Skills

Extensive knowledge of digital communication platforms, social media trends, and emerging technologies.
Strong analytical and problem-solving abilities, with the capacity to navigate complex issues and provide strategic guidance.
Proficient in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.

Key Competencies

Customer Focus:
Ability to cultivate strong customer relationships and deliver customer-centric solutions.

Optimizes Work Processes:
Understands the most effective and efficient processes to achieve objectives.

Collaborates:
Fosters partnerships and works collaboratively with others to meet shared goals.

Resourcefulness:
Effectively secures and deploys resources.

Manages Complexity:
Makes sense of complex, high-quality, and sometimes contradictory information.

Ensures Accountability:
Holds self and others accountable for meeting commitments and objectives.

Situational Adaptability:
Adjusts approach and demeanor in real-time to match shifting demands.

Communicates Effectively:
Develops and delivers communications that clearly address the unique needs of diverse audiences.

Experience and Qualifications

Bachelor's degree in communications, public relations, marketing, or a related field is required; an advanced degree is preferred.
10+ years of experience in corporate communications with a proven track record of managing large, complex projects is required.
5+ years of experience in a leadership role, successfully developing and executing comprehensive communication strategies is required.
Extensive experience in media relations, crisis communication, and brand reputation management.

Employee Benefits, Health, and Wellness

No-Cost Medication:
Receive prescribed compounded medications at no cost.
Onsite Health & Wellness – IV

Therapy Drips:
Enjoy complimentary onsite IV Therapy drips.
Comprehensive Medical, Dental, and

Vision Options:
Choose from three medical plans tailored to your needs.

Telehealth Visits:
Access board-certified doctors anytime, anywhere.

Paid & Volunteer Time Off:
Benefit from paid time off for personal pursuits and volunteer opportunities.
Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays.

Life & AD&D Coverage:
Secure your and your family's financial future.
FSA (Flexible Spending Account): Manage healthcare expenses with pre-tax dollars.
401K Dollar-for-Dollar Up to 4%: Invest in your future with a dollar-for-dollar match.

Company Paid Long-Term Disability:
Provided at no cost.

Flexible Schedules:
Achieve a seamless work-life balance.

Rewards & Recognition Program:
Your hard work is acknowledged and appreciated.

Additional Voluntary Benefits

Accident Insurance:
Provides a lump sum benefit for accidental injuries.

Hospital Indemnity Insurance:
Enhance your peace of mind with supplemental hospital insurance.

Critical Illness:
Protect your finances from serious health issues.

Short-Term Disability:
Safeguard your income during illness or injury.

Supplemental Life & AD&D:
Add an extra layer of financial protection.

Legal Services:
Access professional legal assistance.

Identity Theft Protection:
Safeguard your identity and finances.

Pet Insurance:
Care for your furry family members.

Employee Assistance Program:
Confidential counseling and support services.

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