Chief Communications and Marketing Officer

1 week ago

Bar Harbor, Maine, United States Friends of Acadia Full time

CHIEF COMMUNICATIONS AND MARKETING OFFICER

JOB DESCRIPTION

JOB TITLE: Chief Communications and Marketing Officer

LOCATION: Friends of Acadia Office

REPORTING TO: President & CEO

JOB STATUS: Full-time (40 hours) Exempt

JOB SUMMARY: The Chief Communications and Marketing Officer is responsible for steering the organization's communications and marketing initiatives, encompassing the Friends of Acadia brand, public relations, advocacy messaging, promotional campaigns, and all related activities essential for fulfilling Friends of Acadia's mission and strategic goals. This role involves crafting and executing a comprehensive communications engagement strategy and leading a dynamic communications team.

The Chief Communications and Marketing Officer collaborates closely with Acadia National Park to devise outreach strategies and synchronize communication efforts on significant issues impacting the park and its neighboring communities.

As a member of the FOA management team, this position promotes effective communication and teamwork across departments, contributing to a constructive organizational culture. The Chief Communications and Marketing Officer exemplifies a commitment to safety, respect, professionalism, and inclusivity, serving as a mentor and leader for staff involved in cross-functional projects.

KEY RESPONSIBILITIES:

COMMUNICATIONS STRATEGY & LEADERSHIP (35%):

  • Strategic Planning: Direct the execution of FOA's strategic communications and engagement plan, focusing on brand positioning, target audiences, and communication strategies, ensuring alignment with organizational priorities through a collaborative approach.
  • Outreach & Engagement: Develop and implement outreach strategies to engage diverse audiences in Friends of Acadia's mission and elevate public awareness of its initiatives.
  • Leadership: Advise the management team on brand image and public presence, fostering collaboration to enhance organizational effectiveness and promote diversity, equity, and inclusion.
  • Acadia National Park Collaboration: Partner with Acadia National Park's leadership to create communication and outreach plans aimed at educating visitors and addressing critical issues.
  • Brand Strategy: Oversee the organization's brand management, ensuring consistency and clarity in messaging and identity, while developing brand standards and tools to empower employees as brand ambassadors.
  • Public Relations Strategy: Formulate and implement marketing and public relations strategies to strengthen relationships with stakeholders, donors, and the media.
  • National Leadership: Collaborate with the management team to position Friends of Acadia as a national thought leader, engaging with other parks and conservation organizations.

OVERSIGHT & MANAGEMENT OF COMMUNICATIONS PROGRAMS (30-35%):
  • Communications Programs: Manage all aspects of Friends of Acadia's communications and marketing initiatives, including publications, advertising, and digital content, ensuring continuous improvement and effectiveness.
  • Impact Storytelling: Lead the communications team in crafting compelling narratives that highlight Friends of Acadia's impact and engage key audiences.
  • Media Relations: Develop a media strategy and serve as a spokesperson, managing public relations efforts and maintaining relationships with media outlets.
  • Event Marketing: Support the planning and promotion of organizational events and initiatives.

TEAM LEADERSHIP & MANAGEMENT (25%):
  • Team Development: Recruit and nurture a skilled communications team aligned with the strategic communications plan.
  • Capacity Building: Identify departmental skill needs and recruit accordingly to enhance organizational capabilities.
  • Resource Management: Manage external resources and collaborate effectively across the organization.
  • Budget Management: Develop and oversee the communications department budget.

ADDITIONAL PROJECTS (5-10%):
  • Provide strategic communications consulting to various teams within Friends of Acadia.
  • Conduct market research to inform communications strategies.
  • Stay updated on industry trends in branding and communications.
  • Undertake other projects as assigned.

QUALIFICATIONS:
  • Bachelor's degree in journalism, communications, marketing, or a related field (advanced degree preferred).
  • Minimum of 10 years of experience in a communications or marketing management role.
  • 5-7 years of leadership experience across teams.
  • Strong communication skills with the ability to engage diverse audiences.
  • Exceptional writing and editing skills across various media.
  • Experience in developing and implementing strategic communications plans.
  • Proven track record in brand strategy development and public presence management.
  • Ability to build relationships with media professionals.
  • Innovative thinker with a history of translating strategy into actionable plans.
  • Experience in team building and mentoring.
  • Strong judgment and problem-solving skills.
  • Ability to manage budgets and prioritize effectively.
  • Proficiency in a fast-paced, deadline-driven environment.
  • Passion for the mission and vision of Friends of Acadia.

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