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Head of Customer Engagement Marketing

2 months ago

New York, New York, United States Vimeo Full time
Job Overview

We are on the lookout for a proactive Lead Customer Marketing Manager to spearhead our customer advocacy programs. In this essential role, you will be responsible for establishing and overseeing our customer database, enhancing engagement on platforms like G2, and collaborating to refine our overall customer marketing approach. Your expertise will be crucial in converting satisfied customers into enthusiastic advocates for Vimeo.

This role is a prominent individual contributor position, reporting directly to the Head of Product Marketing.

Preferred Qualifications: Candidates located in the East Coast region are encouraged to apply.

Key Responsibilities:

  • Formulate & Execute Customer Advocacy Strategy: Develop a comprehensive customer marketing strategy focusing on advocacy, growth, and satisfaction, ensuring alignment with Vimeo's overarching objectives.
  • Lead Customer Advocacy Projects: Identify and empower customer advocates, creating impactful case studies, testimonials, and user-generated content that showcase Vimeo's value proposition.
  • Enhance Advocacy and Engagement Programs: Design and implement effective campaigns across G2, Capterra, and other platforms to amplify positive customer feedback. Utilize tools like Airtable to manage and cultivate relationships with advocates.
  • Encourage Cross-Department Collaboration: Forge strong partnerships with creative, legal, finance, sales, product marketing, and other key teams to ensure the successful rollout of customer marketing initiatives.
  • Implement Joint Marketing Campaigns: Work closely with customers to co-create impactful marketing content and campaigns, aligning efforts with Sales, Product Marketing, Growth Marketing, and PR teams.
  • Analyze and Improve: Monitor, analyze, and report on key performance indicators to assess success and identify areas for enhancement, ensuring a data-driven approach to decision-making.

Essential Skills and Experience:

  • Proven Customer Marketing Leader: Over 8 years of demonstrated success in developing and managing customer advocacy programs, with proficiency in G2, Capterra, and marketing automation tools.
  • Effective Communicator & Brand Advocate: Ability to convey a clear vision for Vimeo, motivating both internal stakeholders and customers to embrace our solutions.
  • Collaborative Team Player: Proven track record of effective partnerships with Customer Success, Marketing, Product, and Sales teams to drive product launches, customer growth, and engagement.
  • Analytical Strategist & Technology Enthusiast: Experience leveraging data insights to inform and enhance marketing strategies, with a readiness to utilize existing tools like Airtable and Salesforce while exploring new technologies.
  • Flexible & Results-Oriented: Thrive in a fast-paced, dynamic environment, managing multiple projects concurrently and prioritizing efforts to achieve measurable business results.

Compensation: Targeted base salary range is competitive and commensurate with experience.

About Vimeo:

Vimeo (NASDAQ: VMEO) is recognized as the leading video experience platform globally. We empower individuals to create high-quality video experiences that foster connections and bring ideas to life. Our community comprises millions of users, from creative storytellers to teams at the world's largest corporations, whose videos garner billions of views monthly. At Vimeo, we are committed to building a diverse and inclusive workforce that reflects our global community, championing diversity, equity, and inclusion in our products, leadership development, and company culture.