Head of Engagement and Service Marketing

1 week ago


New York, New York, United States Guardian Life Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Strategy and Customer Experience Leader to join our team at Guardian Life. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and loyalty.

The ideal candidate will have a proven track record of success in marketing, with a focus on customer engagement and service marketing. You will be responsible for leading cross-functional teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with the company's business objectives and growth targets.
  • Collaborate with senior leadership, product management, and sales teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.
  • Lead all aspects of the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
  • Analyze customer insights, market trends, and competitor activities to inform marketing strategies and ensure the company remains competitive.
  • Manage the marketing budget, effectively allocating resources to enhance return on investment.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
  • Experience in loyalty marketing.
  • Proven leadership experience with a track record of developing talent.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
  • Experience handling budgets and optimizing marketing spend for maximum impact.
  • Strong knowledge of digital marketing and email systems, marketing technology and analytical tools.
  • Strategic problem solver with the ability to work through unstructured problems and develop clear action plans and priorities.
  • Data-driven marketer with expertise in using data to make decisions, drive prioritization and demonstrate impact.
  • Strong presentation skills; effective communicator at all levels of organizations.
  • High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.
  • Service and customer-first orientation.

What We Offer:

  • A competitive salary range of $126,000 - $208,600.
  • A comprehensive benefits package, including health care, dental, vision, and retirement plans.
  • Flexible work arrangements, including remote work options.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].



  • New York, New York, United States Guardian Life Full time

    Job Title: Head of Engagement and Service MarketingGuardian Life is seeking a highly skilled and experienced Head of Engagement and Service Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and service quality.Key...


  • New York, New York, United States Guardian Life Insurance Company Full time

    Job Title: Head of Engagement and Service MarketingGuardian Life Insurance Company is seeking a highly skilled and experienced professional to lead our marketing efforts in engagement and service marketing. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer...


  • New York, New York, United States Guardian Life Insurance Full time

    Job SummaryThe Head of Engagement and Service Marketing will play a pivotal role in shaping and driving the marketing strategy for our existing client base. This role will focus on spreading awareness through marketing programs, campaigns, and efforts that promote customer engagement, service quality, and overall marketing effectiveness to ensure our...

  • Head of Marketing

    4 weeks ago


    New York, New York, United States VidMob Full time

    Job Title: Head of MarketingVidMob is a leading creative data company that empowers marketers to drive business results through improved creative effectiveness. We are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts.Key Responsibilities:Develop and execute comprehensive marketing strategies that drive demand generation,...

  • Head of Marketing

    2 weeks ago


    New York, New York, United States VidMob Full time

    Job Title: Head of MarketingVidMob is a leading creative data company that provides innovative solutions for the advertising industry. We are seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts and drive business growth.Key Responsibilities:Develop and execute comprehensive marketing strategies to drive demand generation,...

  • Head of Marketing

    2 weeks ago


    New York, New York, United States Pigment LLC Full time

    Job Title: Head of MarketingWe are seeking an experienced and innovative Head of Marketing to lead our marketing efforts in North America. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and accelerate pipeline growth.Key...


  • New York, New York, United States Citigroup Inc Full time

    The Customer Lifecycle Management team at Citigroup Inc. is responsible for driving all aspects of customer engagement, from acquisition to retention, across various business units.The Head of Customer Engagement Strategy will develop and implement strategies to deepen and expand customer relationships, increasing their usage of our products and services,...


  • New York, New York, United States VidMob Full time

    Job Title: Head of MarketingVidMob is a leading creative data company that empowers marketers to drive business results through improved creative effectiveness.About the RoleWe are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts and drive demand generation, customer engagement, and revenue growth across all regions.Key...


  • New York, New York, United States Hispanic Technology Executive Council Full time

    Job Title: Head of Customer Marketing StrategyThe Head of Customer Marketing Strategy is a critical role within the Marketing organization, responsible for developing and executing strategies to deepen and expand customer relationships with Citi. This includes analyzing customer behavior, identifying opportunities for growth, and developing targeted...


  • New York, New York, United States VidMob Full time

    Job Title: Head of MarketingVidMob is a leading creative data company that empowers marketers to drive business results through improved creative effectiveness. As a strategic and results-driven Head of Marketing, you will lead our marketing efforts, developing and executing marketing strategies that drive demand generation, customer engagement, and revenue...


  • New York, New York, United States VidMob Full time

    Job Title: Head of MarketingVidMob is a leading creative data company that empowers marketers to drive business results through improved creative effectiveness.We are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts and drive demand generation, customer engagement, and revenue growth across all regions.Key...


  • New York, New York, United States rePurpose Global Full time

    Job Title: Head of Marketing and BrandRePurpose Global is seeking a visionary Head of Marketing and Brand to lead our marketing efforts in pursuit of our mission to end plastic pollution.Job SummaryWe are looking for a dynamic leader who can blend strategic vision with tactical execution to drive marketing strategies that resonate with both decision-makers...

  • Head of Marketing

    1 week ago


    New York, New York, United States Front Row Full time

    Job Title: Head of MarketingAbout the Role:We are seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that align with our company goals and objectives.Key Responsibilities:* Develop and...


  • New York, New York, United States Stagwell Global, LLC Full time

    About UsThe Stagwell Marketing Cloud (SMC) is a pioneering force in empowering modern marketers. Founded in 2021, we leverage our network of 70+ forward-thinking agencies worldwide to deliver innovative SaaS solutions.We're driven by a passion for customer-centric products and a penchant for action. Our mission is to make a greater impact in the lives of...

  • Head of Marketing

    2 weeks ago


    New York, New York, United States FalconX Full time

    About FalconXFalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Our mission is to empower clients with seamless navigation through the ever-evolving cryptocurrency landscape.Job DescriptionWe are seeking a driven and experienced Head of Marketing to join our growing...


  • New York, New York, United States FalconX Full time

    Job Title: Head of Institutional and Growth MarketingFalconX is seeking a highly skilled and experienced Head of Institutional and Growth Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel marketing campaigns to attract and nurture prospective institutional...


  • New York, New York, United States Guardian Life Insurance Company Full time

    Job Title: Head of Annuity MarketingGuardian Life Insurance Company is seeking a highly skilled and experienced professional to lead our Annuity Marketing team. As the Head of Annuity Marketing, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.Key Responsibilities:Develop and implement...


  • New York, New York, United States Blue Nile Full time

    Job Title: Head of Performance MarketingBlue Nile is a leading company of certified diamonds, engagement rings, and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.We are seeking a highly skilled Head of Performance...


  • New York, New York, United States Head Boss Babe Inc Full time

    Community Management Specialist for Head Boss Babe, Inc, a beauty and personal care company in New York. Key responsibilities include developing and executing social media strategies, managing online communities, and creating engaging content. The ideal candidate will have a degree in Communications or a related field and 2+ years of experience in community...


  • New York, New York, United States Pursuit Full time

    About PursuitPursuit is a pioneering organization dedicated to creating economic transformation by training low-income adults to launch and advance careers as software engineers. Our mission is to empower individuals to break the cycle of poverty and achieve lasting economic mobility.Job DescriptionHead of Industry EngagementWe are seeking a highly skilled...