Head of Engagement and Service Marketing

1 month ago

New York, New York, United States Guardian Life Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Strategy and Customer Experience Leader to join our team at Guardian Life. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and loyalty.

The ideal candidate will have a proven track record of success in marketing, with a focus on customer engagement and service marketing. You will be responsible for leading cross-functional teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with the company's business objectives and growth targets.
  • Collaborate with senior leadership, product management, and sales teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.
  • Lead all aspects of the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
  • Analyze customer insights, market trends, and competitor activities to inform marketing strategies and ensure the company remains competitive.
  • Manage the marketing budget, effectively allocating resources to enhance return on investment.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
  • Experience in loyalty marketing.
  • Proven leadership experience with a track record of developing talent.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
  • Experience handling budgets and optimizing marketing spend for maximum impact.
  • Strong knowledge of digital marketing and email systems, marketing technology and analytical tools.
  • Strategic problem solver with the ability to work through unstructured problems and develop clear action plans and priorities.
  • Data-driven marketer with expertise in using data to make decisions, drive prioritization and demonstrate impact.
  • Strong presentation skills; effective communicator at all levels of organizations.
  • High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.
  • Service and customer-first orientation.

What We Offer:

  • A competitive salary range of $126,000 - $208,600.
  • A comprehensive benefits package, including health care, dental, vision, and retirement plans.
  • Flexible work arrangements, including remote work options.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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