Head of Engagement and Service Marketing

2 days ago


New York, New York, United States Guardian Life Insurance Company Full time
Job Title: Head of Engagement and Service Marketing

Guardian Life Insurance Company is seeking a highly skilled and experienced professional to lead our marketing efforts in engagement and service marketing. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and satisfaction.

Key Responsibilities:
  • Develop and execute a marketing strategy that aligns with the company's business objectives and growth targets.
  • Collaborate with senior leadership, product management, and sales teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.
  • Lead the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
  • Analyze customer insights, market trends, and competitor activities to inform marketing strategies and ensure the company remains competitive.
  • Manage the marketing budget, effectively allocating resources to enhance return on investment.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
  • Experience in loyalty marketing.
  • Proven leadership experience with a track record of developing talent.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
  • Experience handling budgets and optimizing marketing spend for maximum impact.
  • Strong knowledge of digital marketing and email systems, marketing technology and analytical tools.
What We Offer:
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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