Head of Engagement and Service Marketing
2 days ago
Guardian Life Insurance Company is seeking a highly skilled and experienced professional to lead our marketing efforts in engagement and service marketing. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and satisfaction.
Key Responsibilities:- Develop and execute a marketing strategy that aligns with the company's business objectives and growth targets.
- Collaborate with senior leadership, product management, and sales teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.
- Lead the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
- Analyze customer insights, market trends, and competitor activities to inform marketing strategies and ensure the company remains competitive.
- Manage the marketing budget, effectively allocating resources to enhance return on investment.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
- Experience in loyalty marketing.
- Proven leadership experience with a track record of developing talent.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
- Experience handling budgets and optimizing marketing spend for maximum impact.
- Strong knowledge of digital marketing and email systems, marketing technology and analytical tools.
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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Head of Engagement and Service Marketing
3 days ago
New York, New York, United States Guardian Life Full timeJob Title: Head of Engagement and Service MarketingGuardian Life is seeking a highly skilled and experienced Head of Engagement and Service Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive marketing strategy that drives customer engagement and service quality.Key...
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