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Head of Product Marketing

1 month ago

New York, New York, United States Flowcode Full time
About the Job

Flowcode is a cutting-edge Offline to Online conversion platform that seamlessly converts fans to brands. As a trusted and privacy-compliant solution, we're revolutionizing the way businesses interact with their customers. Our team of experienced executives, startup founders, engineers, scientists, artists, and designers are passionate about delivering innovative solutions that drive results.

About the Role

We're seeking a highly skilled and experienced Head of Product Marketing to join our team. As a key member of our go-to-market (GTM) team, you'll play a crucial role in shaping and executing our enterprise GTM strategy. Your primary focus will be on enabling our customers and team to drive feature adoption and develop pipelines. This will involve creating smart content, executing programs in partnership with growth and sales teams, and spearheading voice of the customer initiatives.

Key Responsibilities:
  • Develop and execute a comprehensive product marketing strategy that drives market awareness, pipeline, client engagement, and revenue.
  • Collaborate with cross-functional teams to design and launch innovative campaigns and content that resonate with our target audience.
  • Manage the conception, development, and implementation of marketing strategies, plans, and projects to drive market awareness, pipeline, client engagement, and revenue.
  • Partner with sales teams to own sales and marketing collateral, including brand campaigns, creative positioning, marketing projects/campaigns, and sales content.
  • Lead cohesive brand activation plans, including advertising, brand partnerships, and extensions into culture and entertainment.
  • Manage and coordinate the global marketing budget, network of freelancers, and PR partners.
  • Attend conventions and conferences, preparing engaging and compelling displays and collateral (e.g., datasheets, whitepapers, videos).
Requirements:
  • 7+ years of experience in marketing with a focus on delivering messaging and collateral to enterprise clients.
  • Experience in a high-growth tech start-up during its Seed, Series A, B, or C stages is required.
  • Strong skills in messaging and positioning, translating these into customer-facing resources, demonstrating GTM expertise, collaborating effectively with sales and marketing leadership, and confidently engaging with customers and analysts.
  • Experience in designing (content and strategy) pricing for newly marketed products.
  • Deep understanding of the Martech ecosystem of providers, partners, and customers.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
Preferred Qualifications:
  • Proven track record of success in packaging and launching innovative campaigns and content.
  • Startup/scale-up mentality.
  • Ability to execute quickly while delivering world-class content.
  • A technical expert who understands product positioning and messaging.
  • Data-driven approach to performance and a track record of increasing customer acquisition velocity and adoption of features.
  • Experience mentoring other marketers and leading cross-functional teams.
About Flowcode

Flowcode is a leading Offline to Online conversion platform that's trusted by over 60% of the Fortune 500. Our team of passionate founders, engineers, scientists, artists, and designers are committed to growing a diverse and inclusive team. We celebrate what makes each of us unique and take equal opportunity seriously. All qualified applicants will receive consideration for employment without regard to age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The current range for this role is $200 - $220 + equity + benefits. Flowcode was recognized by Forbes as one of America's best startup employers in 2023. This is an in-person role, requiring 4-5 days of in-office work at our state-of-the-art 30,000 square foot office in Soho.