Brand Marketing Strategist

1 month ago


Woburn, Massachusetts, United States Fusion Optix Full time
About the Role

Fusion Optix, a leading technology company specializing in advanced optics and LED lighting products, is seeking a highly skilled Brand Marketing Manager to drive the success of its products.

Job Overview

This full-time role involves developing comprehensive brand and product marketing strategies to increase awareness, adoption, and sales of specification-grade architectural lighting products. The successful candidate will work closely with cross-functional teams to execute strategic marketing plans, manage content and messaging on website and social media channels, and refine product positioning for target customer segments.

Responsibilities:
  • Develop and execute comprehensive brand and product marketing strategies to drive awareness, adoption, and sales of specification-grade architectural lighting products.
  • Manage content and messaging on website and social media channels.
  • Refine and deliver messaging to target customer segments and develop positioning for each product.
  • Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral to effectively communicate product features, benefits, and differentiation.
  • Collaborate with the sales and product design team to provide market insights, voice of the customer feedback, and input on product roadmap and development priorities.
  • Plan and execute product launches, including the development of launch plans, sales enablement materials, and marketing campaigns.
  • Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends to identify new market opportunities and drive product innovation.
  • Work closely with the sales team to provide product training, sales tools, and support to drive effective sales strategies and achieve revenue targets.
  • Monitor and analyze product performance, market trends, and competitive activities to identify areas for improvement and develop actionable recommendations.
  • Collaborate with the sales team to develop and execute digital marketing campaigns, content marketing strategies, and lead generation initiatives.
Qualifications:
  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience (min. 3 years) in product marketing within the technology or lighting industry.
  • Strong understanding of advanced optics, LED lighting, and related technologies a strong plus.
  • Demonstrated success in developing and executing product marketing strategies that drive revenue growth.
  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Exceptional written and verbal communication skills with the ability to create compelling product messaging and collateral.
  • Strong project management skills with the ability to successfully manage multiple projects and priorities simultaneously.
  • Ability to collaborate effectively with cross-functional teams and build strong relationships at all levels of the organization.
  • Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite).
Compensation and Benefits

We offer a competitive base salary of $90,000 - $110,000 per year, depending on experience. Additionally, we provide quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including health, dental, life, and disability coverage. We also match 6% of your 401(k) contributions and offer student loan repayment assistance through our Gradifi program.



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