Brand Marketing Strategist
1 month ago
Fusion Optix, a leading technology company specializing in advanced optics and LED lighting products, is seeking a highly skilled Brand Marketing Manager to drive the success of its products.
Job OverviewThis full-time role involves developing comprehensive brand and product marketing strategies to increase awareness, adoption, and sales of specification-grade architectural lighting products. The successful candidate will work closely with cross-functional teams to execute strategic marketing plans, manage content and messaging on website and social media channels, and refine product positioning for target customer segments.
Responsibilities:- Develop and execute comprehensive brand and product marketing strategies to drive awareness, adoption, and sales of specification-grade architectural lighting products.
- Manage content and messaging on website and social media channels.
- Refine and deliver messaging to target customer segments and develop positioning for each product.
- Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral to effectively communicate product features, benefits, and differentiation.
- Collaborate with the sales and product design team to provide market insights, voice of the customer feedback, and input on product roadmap and development priorities.
- Plan and execute product launches, including the development of launch plans, sales enablement materials, and marketing campaigns.
- Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends to identify new market opportunities and drive product innovation.
- Work closely with the sales team to provide product training, sales tools, and support to drive effective sales strategies and achieve revenue targets.
- Monitor and analyze product performance, market trends, and competitive activities to identify areas for improvement and develop actionable recommendations.
- Collaborate with the sales team to develop and execute digital marketing campaigns, content marketing strategies, and lead generation initiatives.
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience (min. 3 years) in product marketing within the technology or lighting industry.
- Strong understanding of advanced optics, LED lighting, and related technologies a strong plus.
- Demonstrated success in developing and executing product marketing strategies that drive revenue growth.
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills with the ability to create compelling product messaging and collateral.
- Strong project management skills with the ability to successfully manage multiple projects and priorities simultaneously.
- Ability to collaborate effectively with cross-functional teams and build strong relationships at all levels of the organization.
- Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite).
We offer a competitive base salary of $90,000 - $110,000 per year, depending on experience. Additionally, we provide quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including health, dental, life, and disability coverage. We also match 6% of your 401(k) contributions and offer student loan repayment assistance through our Gradifi program.
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