E-Commerce Brand Manager

2 days ago

Woburn, United States Fusion Optix Full time
Job Title: E-commerce Brand Manager – Salesforce Platform Migration and Growth
Location: Woburn, MA 
Position Type: Full-Time
About UsFusion Optix Group, headquartered in Woburn, MA, is a leader in photonics, optics, and lighting innovation. Our portfolio of brands serves diverse markets with cutting-edge technology and design.
We are seeking an E-commerce Brand Manager with strong implementation skills and a deep working knowledge of Salesforce platforms to lead the migration of our successful e-commerce site to Salesforce Commerce Cloud. This role also involves integrating the platform with Rootstock ERP, ensuring seamless operations and driving significant growth post-migration.
Key Responsibilities:Platform Migration and Implementation:
  • Lead the end-to-end migration of the current e-commerce site to Salesforce Commerce Cloud, ensuring technical and operational excellence.
  • Configure and implement Salesforce Commerce Cloud to optimize usability, functionality, and scalability for the brand.
  • Oversee the integration of Salesforce Commerce Cloud with Rootstock ERP to enable real-time inventory management, order processing, and seamless data synchronization.
  • Work closely with internal IT teams and external vendors to troubleshoot and resolve technical challenges during the migration and post-launch.
  • Conduct rigorous testing and quality assurance to ensure a smooth transition with no disruption to current e-commerce operations.
Technical Knowledge and Problem Solving:
  • Utilize strong working knowledge of Salesforce Commerce Cloud, Marketing Cloud, and Rootstock ERP to streamline workflows and enhance platform efficiency.
  • Actively contribute to solving complex technical issues related to platform configuration, data migration, and integrations.
  • Stay updated on Salesforce and Rootstock updates and best practices to ensure the platform remains cutting-edge.
E-commerce Growth:
  • Develop and execute strategies to grow e-commerce revenue post-migration, focusing on customer acquisition, retention, and upselling.
  • Leverage Salesforce Marketing Cloud to design and deploy personalized, data-driven campaigns that boost engagement.
  • Implement advanced e-commerce features, such as AI-powered product recommendations, subscription models, and loyalty programs, to drive customer lifetime value.
Analytics and Continuous Improvement:
  • Monitor key performance indicators (KPIs), such as traffic, conversions, and customer retention, using Salesforce and Google Analytics.
  • Analyze data to identify areas for improvement and implement solutions to optimize site performance and customer experience.
  • Build dashboards and reports to provide actionable insights and regular updates to leadership.
Collaboration and Leadership:
  • Act as the primary e-commerce lead, collaborating with marketing, product, operations, and finance teams to align e-commerce initiatives with overall business goals.
  • Serve as the main point of contact for Salesforce and Rootstock consultants, ensuring integrations align with company requirements.
  • Train and mentor internal teams on Salesforce and Rootstock functionalities to maximize platform utilization.

Required Skills and Qualifications:
  • Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
  • 5+ years of experience in e-commerce management, platform implementation, or digital marketing.
  • Hands-on experience with Salesforce Commerce Cloud and Marketing Cloud, including implementation, configuration, and optimization.
  • Strong knowledge of ERP systems, specifically Rootstock ERP, with experience managing integrations between e-commerce and ERP platforms.
  • Proven track record in leading e-commerce platform migrations and delivering post-migration growth.
  • Proficiency in digital marketing strategies, including SEO, paid media, email marketing, and AI-driven personalization.
  • Analytical mindset with expertise in tools like Google Analytics, Tableau, or Salesforce dashboards.
  • Exceptional project management skills, with the ability to manage complex, cross-functional initiatives.

Preferred Qualifications:
  • Salesforce certifications (Commerce Cloud, Marketing Cloud) are highly desirable.
  • Experience with Rootstock ERP configuration and customization is a strong plus.
  • Familiarity with advanced e-commerce trends, including subscription models, loyalty programs, and predictive analytics.
  • Knowledge of the lighting, photonics, or optics industries is a bonus.

What We Offer:
  • Competitive salary and performance-based incentives.
  • Comprehensive benefits package, including health, dental, vision, and 401(k).
  • The opportunity to lead a high-impact project and shape the future of a successful e-commerce brand.
  • A collaborative, innovative work environment at our Woburn, MA headquarters.

Are You Ready to Lead the Transformation?
If you’re a hands-on e-commerce expert with strong Salesforce and Rootstock ERP implementation skills and a passion for driving growth, we’d love to hear from you

About Fusion Optix:

At Fusion Optix, we believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, Fusion Optix ensures that talent and dedication never go unnoticed. Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: A Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education. Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals. Fusion Optix is proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. Our state-of-the-art, air-conditioned cleanroom production facility in Woburn ensures we deliver unmatched quality and precision in every product. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you Visit our website at www.fusionoptix.com, follow us on Twitter @fusionoptix, or email us at careers@fusionoptix.com.

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