Leading Product Marketing Specialist
7 days ago
Fusion Optix, a pioneering technology company, seeks an accomplished Product Marketing Specialist to spearhead the marketing efforts of our innovative optics and lighting solutions. This is an exceptional opportunity to join a dynamic team driving growth and excellence in the industry.
We are committed to fostering a culture of innovation, collaboration, and excellence. As a Product Marketing Specialist at Fusion Optix, you will play a pivotal role in driving product awareness, adoption, and sales by developing comprehensive marketing strategies and executing compelling campaigns.
About Fusion Optix:We design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our commitment to ingenuity, collaboration, and excellence has earned us recognition as a leader in innovation and growth.
Responsibilities:- Develop and execute product marketing strategies to drive awareness and adoption of specification-grade architectural lighting products.
- Manage content and messaging on website and social media channels to effectively communicate product features, benefits, and differentiation.
- Create compelling product datasheets, literature, and marketing collateral to support successful product launches.
- Collaborate with cross-functional teams to provide market insights, voice of the customer feedback, and input on product roadmap and development priorities.
- Monitor and analyze product performance, market trends, and competitive activities to identify areas for improvement and develop actionable recommendations.
- Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.
- Proven experience (min. 3 years) in product marketing within the technology or lighting industry.
- Demonstrated success in developing and executing product marketing strategies that drive revenue growth.
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills with the ability to create compelling product messaging and collateral.
This position offers an estimated salary range of $95,000 to $125,000 per year, commensurate with experience and qualifications. Benefits include comprehensive healthcare, dental, life, and disability coverage, along with a Fidelity 401(k) plan and the Gradifi program for student loan repayment or education savings. We also offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package.
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