Content Marketing Manager

3 months ago

Woburn, United States Alsym Energy Full time

Job Summary: Alsym Energy, Inc is a leading innovator in the rapidly changing field of battery energy storage. It is essential for the world to succeed in the transition to sustainable energy and batteries are at the very core of the solution. In fact, the IEA predicts that 60% of CO2 emission reductions in 2030 will be directly related to batteries. This mission is what drives us every day. Over the last few years, supply-chain constraints and significant safety incidents arising from lithium-ion batteries have reduced confidence in the suitability of the technology. We have developed a revolutionary new chemistry that enables the highest performing non lithium-ion battery in the industry, that is inherently non-flammable, non-toxic, and cost effective.


We are looking for a creative and results-driven Content Marketing Manager to join our marketing team. Reporting to the Senior Director of Marketing, you will be responsible for developing and executing a content strategy that primarily focuses on attracting new customers and partners while also building brand awareness. The ideal candidate will have a strong background in content marketing, a passion for storytelling and an enthusiasm for ClimateTech / Energy / Sustainability / etc. Candidates must be self-starters with a bias to action and an ability to be excellent team players. You will be responsible for developing relevant content for our target audiences, propagating it in the appropriate channel(s), measuring its effectiveness and adjusting as needed


Key Responsibilities:


  1. Content Strategy & Planning:Develop and implement a content marketing strategy that aligns with business objectives and targets key customer and partner segments within the stationary storage market.
  2. Create a content calendar that prioritizes lead generation and partnership opportunities, while also supporting broader brand awareness initiatives.
  3. Content Creation & Distribution:Produce high-quality content that attracts, engages, and converts prospects into customers and partners. This includes blog posts, videos, interviews, opinion pieces, infographics and more.
  4. Work with third parties (analysts, industry thought leaders, customers, partners) to develop surveys, reports, testimonial videos, etc.
  5. Creative derivative short-form content from new and existing long-form assets in collaboration with Product Marketing to increase the leverage and impact of those assets.
  6. Collaborate with subject matter experts within the company to create content that demonstrates our expertise and thought leadership in the energy storage space.
  7. Content DistributionOptimize content for SEO and ensure it is distributed effectively across multiple channels, including the company website, social media, email campaigns, and industry publications.
  8. Manage the company’s presence on social media, ensuring consistent messaging and engagement with the audience.
  9. Manage company website content (including landing pages for SEO, etc.), coordinating with digital agency as needed
  10. Coordinate with PR agency to enhance the impact and reach of our content
  11. Identify and pursue opportunities to showcase our brand through speaking engagements, industry events, and guest articles.
  12. Content programs and CampaignsDevelop targeted content campaigns that drive lead generation and nurture relationships with prospective partners and customers.
  13. Set up and managed automated marketing campaigns for different content tracks and prospect segments
  14. Analytics & Optimization:Track and analyze the performance of content marketing efforts, using data to refine strategies and improve results.
  15. Regularly report on key metrics, such as lead generation, engagement, and conversion rates, to demonstrate the impact of content marketing on business goals.
  16. Continuously test new content formats and distribution methods to optimize reach and effectiveness.


Qualifications:

5+ years of experience in content marketing and creation

Experience with B2B marketing and channel marketing environments

Excellent writing, editing, and storytelling skills with the ability to create compelling content across multiple formats. Design competency is a plus, as is familiarity with design tools (i.e. Canva, Photoshop).

Proven track record of developing content that drives customer acquisition and partner engagement.

Experience with SEO best practices, content management systems (CMS), and marketing automation tools (preferably HubSpot).

Ability to work independently and manage multiple projects in a fast-paced startup environment.

Strong analytical skills with the ability to measure and report on content performance.

Experience working in with growth companies in dynamic industries

Bachelor’s degree required


Compensation, Benefits, and Perks:

We are committed to providing equitable compensation and a healthy working environment for our employees with a benefits package that provides the support that you need. We offer premium medical insurance cost through Blue Cross Blue Shield, dental insurance, offer a flexible Paid Time Off program, and maintain a firm anti-Harassment Policy that includes Diversity, Inclusion, Equity, & Gender Protections. Every employee is also eligible for PFML, 401k, and stock options. A full listing of our benefits may be provided after an offer has been issued.

We are an equal opportunity employer and value diversity & inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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