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Brand Marketing Manager

2 months ago

Woburn, United States Fusion Optix Full time
Role: Brand Marketing Manager
Company: Fusion Optix
Location: Woburn, MA
Job Type: Full-time

Company Overview:

Fusion Optix is a leading technology company specializing in advanced optics and LED lighting products. We design, develop, and manufacture innovative solutions that enhance lighting efficiency, performance, and sustainability. We sell via both the Fusion Optix and Xico Lighting brands. Our products are used in various industries, including architecture, automotive, aerospace, and consumer electronics. We are committed to pushing the boundaries of performance and sustainability whilst delivering exceptional value to our customers.

Job Description:

We are seeking a highly skilled and motivated Brand Marketing Manager to join our dynamic team. As a Marketing Manager at Fusion Optix, you will play a crucial role in driving the success of our products by developing well designed and informative product marketing collateral and executing strategic marketing plans. You will collaborate closely with cross-functional teams, including product design, sales, and manufacturing, to ensure the successful launch and promotion of our products in the market.

Responsibilities:
  • Develop and execute comprehensive brand and product marketing strategies to drive awareness, adoption, and sales of specification-grade architectural lighting products, supporting the brand.
  • Manage content and messaging on website and social media channels. 
  • Refine and deliver messaging to target customer segments and develop positioning for each product.
  • Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral to effectively communicate product features, benefits, and differentiation.
  • Collaborate with the sales and product design team to provide market insights, voice of the customer feedback, and input on product roadmap and development priorities.
  • Plan and execute product launches, including the development of launch plans, sales enablement materials, and marketing campaigns.
  • Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends to identify new market opportunities and drive product innovation.
  • Work closely with the sales team to provide product training, sales tools, and support to drive effective sales strategies and achieve revenue targets.
  • Monitor and analyze product performance, market trends, and competitive activities to identify areas for improvement and develop actionable recommendations.
  • Collaborate with the sales team to develop and execute digital marketing campaigns, content marketing strategies, and lead generation initiatives.
  • Act as a product expert and represent Fusion Optix at industry events, trade shows, and customer meetings.

Qualifications:
  • Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.
  • Proven experience (min. 3 years) in product marketing within the technology or lighting industry.
  • Strong understanding of advanced optics, LED lighting, and related technologies a strong plus.
  • Demonstrated success in developing and executing product marketing strategies that drive revenue growth.
  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Exceptional written and verbal communication skills with the ability to create compelling product messaging and collateral.
  • Strong project management skills with the ability to successfully manage multiple projects and priorities simultaneously.
  • Ability to collaborate effectively with cross-functional teams and build strong relationships at all levels of the organization.
  • Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite).


About Fusion Optix:

At Fusion Optix, we believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, Fusion Optix ensures that talent and dedication never go unnoticed. Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: A Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education. Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals. Fusion Optix is proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. Our state-of-the-art, air-conditioned cleanroom production facility in Woburn ensures we deliver unmatched quality and precision in every product. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you Visit our website at www.fusionoptix.com, follow us on Twitter @fusionoptix, or email us at careers@fusionoptix.com.