Strategic Marketing Leader for Industry Growth

4 days ago


Étreux, Hauts-de-France, United States ezCater Full time

Industry Marketing Manager, Corporate Solutions

About the Role
  • We are seeking a highly skilled Strategic Marketing Leader to drive growth in our industry vertical.
Your Responsibilities
  • Develop and execute comprehensive marketing strategies to achieve ambitious growth targets within a defined industry vertical.
  • Maintain market analysis: Understand and interpret market research to understand industry trends, customer needs, and the competitive landscape.
  • Inform Product Marketing and go-to-market strategies with insights from market research.
  • Collaborate with cross-functional teams to develop effective messaging and marketing strategies aligned with overall business goals.
  • Identify target audiences and segments that will deliver maximum impact.
  • Execute integrated marketing campaigns across various channels to meet lead generation targets.
  • Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects.
  • Ensure alignment between marketing efforts and sales objectives.
  • Measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale.
Your Qualifications
  • 5+ years of experience in marketing, with success building and scaling B2B marketing programs.
  • Proven experience in B2B lead generation with a focus on industry-specific campaigns.
  • Hands-on experience working with Sales against an enterprise-level, named account list.
  • Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment.
  • Hands-on experience managing Account Based Marketing programs.
  • Experience working in marketing automation tools, particularly Hubspot.
  • Equal parts creativity and technical prowess.
  • A 'figure it out' mentality that drives you to take ownership in the face of ambiguity.
  • You're not afraid to fail and do better the next time.
  • Demonstrated ability to collaborate with cross-functional teams and to lead projects and as an independent contributor.
Compensation and Benefits
  • The estimated salary range for this role is $101,000 - $133,000 per annum, depending on experience and qualifications.
  • Please note: Final offer amounts may vary based on multiple factors.
  • This range does not include additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
  • We offer flexible work/life balance with sane working hours, remote-hybrid work options, and a tremendous amount of responsibility and autonomy.
  • The package also includes stock options, usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, and more.


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