Strategic Marketing Leader for Industry Growth
4 days ago
Industry Marketing Manager, Corporate Solutions
About the Role- We are seeking a highly skilled Strategic Marketing Leader to drive growth in our industry vertical.
- Develop and execute comprehensive marketing strategies to achieve ambitious growth targets within a defined industry vertical.
- Maintain market analysis: Understand and interpret market research to understand industry trends, customer needs, and the competitive landscape.
- Inform Product Marketing and go-to-market strategies with insights from market research.
- Collaborate with cross-functional teams to develop effective messaging and marketing strategies aligned with overall business goals.
- Identify target audiences and segments that will deliver maximum impact.
- Execute integrated marketing campaigns across various channels to meet lead generation targets.
- Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects.
- Ensure alignment between marketing efforts and sales objectives.
- Measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale.
- 5+ years of experience in marketing, with success building and scaling B2B marketing programs.
- Proven experience in B2B lead generation with a focus on industry-specific campaigns.
- Hands-on experience working with Sales against an enterprise-level, named account list.
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment.
- Hands-on experience managing Account Based Marketing programs.
- Experience working in marketing automation tools, particularly Hubspot.
- Equal parts creativity and technical prowess.
- A 'figure it out' mentality that drives you to take ownership in the face of ambiguity.
- You're not afraid to fail and do better the next time.
- Demonstrated ability to collaborate with cross-functional teams and to lead projects and as an independent contributor.
- The estimated salary range for this role is $101,000 - $133,000 per annum, depending on experience and qualifications.
- Please note: Final offer amounts may vary based on multiple factors.
- This range does not include additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
- We offer flexible work/life balance with sane working hours, remote-hybrid work options, and a tremendous amount of responsibility and autonomy.
- The package also includes stock options, usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, and more.
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