Strategic Digital Marketing Leader for In-Store Success

7 days ago


Étreux, Hauts-de-France, United States MarketSearch Recruiting Full time

Company Overview: A leading regional retailer in Greater Boston is seeking a seasoned Consumer Marketing Director to elevate its brand presence and drive in-store traffic. This dynamic role demands strategic thinking, digital marketing expertise, and a passion for delivering results.

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Digital Strategy Development: The successful candidate will lead the development and execution of comprehensive digital marketing strategies across SEO, paid media, and social channels, ensuring alignment with company goals.

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Promotional Calendar & Trade Shows: They will plan and execute a strategic promotional calendar to drive traffic and sales, coordinating and managing trade show participation to enhance brand visibility and generate leads.

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Analytical & Data-Driven Marketing: By utilizing data analytics, the candidate will monitor campaign performance and guide future marketing initiatives, implementing and refining marketing strategies based on insights from consumer behavior and segmentation analysis.

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Team Leadership: As a team leader, they will manage and mentor two marketing direct reports, fostering a collaborative and innovative team environment, ensuring seamless coordination and communication across the marketing team and other departments.

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Direct Marketing & Segmentation: The ideal candidate will develop and execute direct marketing campaigns, leveraging segmentation to target specific consumer groups effectively, innovating and bringing new marketing ideas to life in the direct-to-consumer retail space.

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Key Qualifications:">

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  • Proven track record in driving traffic to retail locations through digital and direct marketing strategies.">
  • Extensive experience in SEO, paid media, and social channel management.">
  • Demonstrated success in planning and executing promotional calendars and trade show participation.">
  • Strong analytical skills with the ability to interpret data and guide decision-making.">
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Salary Estimate: Based on industry standards and location, we estimate the salary for this position to be approximately $120,000 - $180,000 per year, depending on qualifications and experience.

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Work Environment: This role requires in-office presence two days a week at our client's Boston, south location, where you will join a highly collaborative and inclusive team culture that values every idea and fosters growth.

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About Us: MarketSearch Recruiting is a leading recruitment agency dedicated to connecting top talent with exceptional opportunities.



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