Digital Marketing Growth Leader

7 days ago


Étreux, Hauts-de-France, United States TBWA\Chiat\Day Full time

Company Overview

">TBWA\/Chiat\/Day is seeking a strategic and results-oriented leader to drive top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website optimization.

Job Summary

$185,000 - $220,000 per year, depending on experience, plus benefits and bonuses. We are offering a competitive salary for this challenging role that requires 8+ years of experience in demand generation, digital marketing, or growth marketing, with at least 3 years in a leadership role.

About You

We seek a seasoned digital marketing and demand generation leader who can drive growth initiatives, manage a team, and optimize both multi-channel campaigns and website pages to support overall business objectives. The ideal candidate has proven experience in creating high-impact marketing programs, leveraging data-driven insights, optimizing web pages for conversions, and working cross-functionally to scale growth initiatives.

Key Responsibilities

  • Demand Generation Strategy : Develop and implement a comprehensive demand generation strategy that drives customer acquisition, engagement, and revenue growth. Optimize all demand generation activities, including SEO, content syndication, paid acquisition, email marketing strategy, paid social media, and website optimization.
  • Collaborate with other marketing teams (content, events and product marketing) to create an aligned strategy focused on driving high-quality leads and supporting revenue targets.
  • Lead, mentor and manage the demand generation team, providing direction, guidance, and support for performance optimization and career growth.
  • Budget Management & ROI Optimization : Manage and allocate demand generation budget effectively across channels to maximize ROI and ensure cost-efficiency.
  • Analytics & Reporting : Develop and implement robust tracking and reporting mechanisms to measure demand generation performance across all channels, including website engagement and conversions.
  • Industry Trends & Innovation : Stay informed on the latest demand generation, digital marketing, and website optimization trends, tools, and technologies.

Required Skills and Qualifications

Bachelor's degree in Marketing, Business, or related field or B2B marketing experience; MBA or advanced degree preferred. Proven track record of developing and executing successful demand generation strategies across multiple channels, including paid digital and website optimization. Strong knowledge of SEO, paid media, ABM, sponsorships, and intent-based marketing strategies. Excellent analytical skills, with a data-driven mindset and experience in tracking, analyzing, and reporting on key metrics.

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