Senior Marketing Associate, Prescription Products

1 week ago

Princeton, New Jersey, United States Dr Reddy's Laboratories Limited Full time
Job Overview

Company Overview
At Dr. Reddy's, we believe that "Good Health Can't Wait." By joining our team, you will play a vital role in transforming innovative healthcare solutions into reality. Our mission focuses on making medications more accessible and developing groundbreaking treatment options to meet unfulfilled medical needs, thereby enhancing the quality of life for individuals across communities.

Commitment to Diversity, Equity & Inclusion
We are dedicated to fostering a diverse, equitable, and inclusive workplace where every team member feels valued and empowered. We prioritize finding the best candidate for each role and welcome applicants from diverse backgrounds.

Position Summary

We are in search of a proactive and driven individual to join our team as a Lead Associate in Marketing Rx (Prescription). This role is pivotal in shaping and implementing marketing and product management strategies for our portfolio of established generic prescription products. Your efforts will directly influence business growth, optimize product performance, and help achieve our revenue, profit, and market share objectives.

Key Responsibilities
  • Develop comprehensive marketing strategies by analyzing market trends, customer behaviors, and external factors to create accurate forecasts for both new and existing products.
  • Collaborate with the sales team to spearhead product growth initiatives aimed at driving business expansion and meeting financial targets for the designated product line.
  • Oversee product management for assigned items post-launch, including tracking sales performance, forecasting demand, managing inventory allocation, and adjusting production and pricing strategies as necessary.
  • Conduct thorough secondary research on products, customer demographics, and competitive landscape, while monitoring regulatory developments and generating analytical reports to guide product management decisions.
  • Evaluate product pricing against market standards and recent changes, ensuring competitive and profitable pricing strategies for assigned Rx products.
  • Facilitate discussions with various departments to establish and agree upon new pricing structures as required.
Qualifications

Educational Background: Bachelor's degree required; MBA is preferred.

Experience: A minimum of 4 years in the pharmaceutical sector, specifically in product management and business analytics.

Skills & Competencies:

  • Strong understanding of the dynamics within the generic pharmaceutical market, including contracts, customer relationships, and pricing strategies.
  • Proficient in computer applications (MS Office Suite) with solid analytical and problem-solving capabilities.
  • Exceptional communication skills, both written and verbal, along with strong organizational and interpersonal abilities.
  • Effective decision-making and negotiation skills.

Work Authorization: Candidates must be U.S. citizens or lawful permanent residents authorized to work in the U.S. without requiring sponsorship.

Company Culture

At Dr. Reddy's, our employees are driven by the belief that "Good Health Can't Wait." This philosophy guides our actions and decisions. We view healthcare solutions not just as products, but as essential tools for improving lives. Our culture emphasizes empathy, dynamism, and teamwork, creating an environment where individual talents can flourish while contributing to collective success.

Equal Opportunity Employer
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

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