Senior Brand Manager, Oncology Marketing Specialist

1 week ago

Princeton, New Jersey, United States SUN PHARMA Full time
Job Summary

The Senior Brand Manager, Oncology Marketing will be responsible for developing and executing launch strategies for new oncology products. This role will involve collaborating with cross-functional teams to drive brand growth and revenue.

Key Responsibilities
  • Develop and execute launch strategies for new oncology products
  • Collaborate with Managed Markets, Manufacturing, Medical, Market Research, Forecasting, and Regulatory teams to drive brand growth and revenue
  • Lead the development and execution of promotional speaker programs, including speaker training, materials development, and communications
  • Develop and implement brand websites, ensuring alignment with brand strategy
  • Develop marketing promotional materials aligned with launch strategy
  • Lead or support internal submissions and reviews (medical/legal/regulatory)
  • Contribute to the development and implementation of POA meetings
  • Participate in brand planning and budget meetings and assist in development of brand planning deliverables
  • Manage brand budget and partner with Marketing Coordinate on contracts, MSAs, SOWs, and POs for all vendors
  • Oversee the effectiveness of programs and initiatives, including success tracking criteria and KPIs
  • Demonstrate an in-depth understanding of the market and competitive landscape and support the company in identifying new market opportunities, in line with brand strategy
  • Identify actionable brand insights that help shape brand strategy and direction
  • Research trends, platforms, and experiences that can drive innovation and performance
  • Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
Requirements and Qualifications
  • Bachelor's degree and a minimum of 3 years pharmaceutical/biotech sales/marketing experience or related experience
  • Launch experience
  • Brand marketing experience, including digital marketing
  • Oncology experience is a plus
  • Proven skills in brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines
  • Ability to work independently, with a sense of urgency
  • Demonstrated strong attention to detail
  • Demonstrate a strong passion for creating iconic and disruptive brands
  • Exceptional oral and written communication skills, and be well-versed in Microsoft Office applications (PowerPoint, Excel, etc.)
Personal Skills & Attributes
  • Passion for building breakthrough brands with strategies and tactics that deliver on our customer's needs
  • Strong analytical, project management, fiscal management, and decision-making skills
  • Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals

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