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Product Marketing Manager
2 months ago
At Dr. Reddy's Laboratories Limited, we are seeking a highly motivated and experienced Product Marketing Manager / Associate Director, Rx Product Management to join our team. This role will be responsible for developing and executing marketing strategies for assigned in-line generic prescription products, driving business growth, maximizing product performance, and achieving revenue, profit, and market share goals.
Key Responsibilities:- Develop and Execute Marketing Strategies: Develop and execute marketing strategies for assigned in-line generic prescription products to drive business growth and achieve revenue, profit, and market share goals.
- Market Analysis and Forecasting: Analyze external environment, market trends, and customer behavior to produce forecasts for new and existing products, and provide inputs to Supply Chain for supply planning.
- Product Growth Program Development: Lead product growth program development with the sales team to drive business growth and achieve revenue, profit, and market share target for the assigned portfolio.
- Product Management: Drive product management for assigned products post-launch, tracking product sales performance, forecasting demand, allocating inventory, and ensuring adjustment of production and pricing accordingly.
- Secondary Research: Conduct secondary research on products, customers, and competitors, therapeutic risks and opportunities, monitoring FDA, industry, product, and competitor development, and generating data-based reports for decisions on product management and new product selection.
- Product Pricing: Review product pricing vs. market pricing and recent price changes for assigned products, adjusting product prices as required, and working with various groups to review and agree on new prices to ensure viable and profitable pricing of assigned Rx products.
- Educational Qualification: Bachelor's degree; MBA preferred.
- Minimum Work Experience: 4+ years of pharmaceutical experience in product management and business analytics.
- Skills and Attributes: Understanding of generic pharmaceutical market dynamics, contracts, customers, and pricing; good computer (MS Office Suite), analytical, and problem-solving skills; excellent communication skills (written and verbal), organization, and interpersonal skills; decision-making and negotiation skills.
Additional Information: Dr. Reddy's Laboratories Limited is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees. If you are a motivated and experienced professional looking for a challenging role, please submit your application.
