Ecommerce Sales Manager

4 weeks ago

Nashville, Tennessee, United States Vaco Full time
Ecommerce Sales Manager Job Description

We are seeking an experienced Ecommerce Sales Manager to join our team at Vaco. The ideal candidate will have a proven track record in ecommerce management, with a strong focus on driving online sales growth and maximizing revenue through effective management of our ecommerce platform, primarily Shopify Plus.

Key Responsibilities:

  • Sales Growth: Develop and execute strategies to drive online sales and achieve revenue targets across multiple digital channels.
  • Platform Management: Oversee and optimize the Shopify Plus platform to enhance user experience, improve conversion rates, and boost traffic and retention.
  • Data Analysis: Conduct regular analysis of sales data, website traffic, and customer behavior to identify improvement opportunities across marketplaces (e.g., Amazon, eBay).
  • Cross-Functional Collaboration: Work closely with marketing, product, and IT teams to align and support local ecommerce initiatives.
  • Digital Marketing Campaigns: Implement targeted campaigns to drive traffic, increase brand visibility, and boost conversion rates through various communication channels (social media, email, etc.).
  • Inventory & Pricing Management: Oversee inventory control, pricing strategies, and product merchandising to maximize sales and profitability.
  • Market Monitoring: Keep abreast of industry trends and competitor activities to identify market opportunities and threats.
  • Technology Implementation: Continuously evaluate and integrate new technologies and best practices to optimize ecommerce operations.
  • Expansion Opportunities: Explore new direct-to-consumer sales channels, including social selling and additional marketplaces.
  • Compliance: Ensure compliance with all legal and regulatory requirements related to ecommerce operations.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • Experience: Proven track record in ecommerce management with demonstrable sales growth achievements.
  • Analytical Skills: Strong analytical abilities to interpret data and make informed decisions.
  • Digital Marketing Knowledge: Excellent understanding of SEO, SEM, email marketing, and social media strategies.
  • Ecommerce Platform Proficiency: Experience with ecommerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
  • UX/UI Awareness: Solid understanding of user experience and interface principles for ecommerce websites.
  • Leadership & Communication: Strong skills in collaboration and communication across global teams.
  • Detail-Oriented: Focused on delivering results in a fast-paced environment.
  • Industry Experience: Background in retail or consumer industries is a plus; interest in automotive or DIY sectors is beneficial.

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