Ecommerce Director

We are seeking a seasoned Ecommerce Director to lead and optimize our website, taking full ownership of the ecommerce experience. This role is responsible for driving website performance through CRO, design, development, and data-driven experimentation, while building and leading the ecommerce team.

• Take ownership of the ecommerce department and lead the following functions:
• CRO: Build, lead, and scale a high-performing CRO program, managing a testing roadmap, funnel optimization, and continuous iteration based on data insights.
• Funnel & Landing Pages: Develop highly optimized funnels and landing pages that drive conversions, continually testing and improving messaging, design, and user flows.
• Data & Analytics: Ensure all data is tracked, analyzed, and acted upon with precision. Build a robust framework for performance tracking, event tagging, and experiment result analysis.
• eCommerce Operations: Oversee day-to-day website operations, including Shopify management, subscription optimization, and project execution to ensure smooth and efficient operations.
• Merchandising: Manage product presentation, inventory management, and cross-sell/upsell strategies to drive higher average order values (AOV) and optimize product launches.

• Proven leadership in DTC ecommerce: Extensive experience in leading ecommerce functions, particularly within direct-to-consumer brands.
• Expertise in CRO & experimentation: A strong track record of managing a high-volume testing and experimentation program that directly impacts P&L.
• Data-driven mindset: Deep experience in analytics, data tracking, and using data to inform key business decisions.
• Marketing knowledge: Ability to collaborate with marketing teams to optimize site traffic, improve conversions, and achieve business objectives.
• Technical understanding: Familiarity with Shopify, ReCharge, app integrations, front-end development, and technical SEO.
• International expansion: Experience in driving international growth through optimized localized experiences.
• Team building: Proven ability to build and lead high-performing, lean teams focused on ecommerce, CRO, and data analytics.

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

• Fully remote flexibility: Work from wherever you thrive best, with the freedom to choose your own location.
• Comprehensive medical benefits: Your well-being is our priority, with premium medical plans designed to support your health.
• Competitive compensation & bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success.
• 401(k) with company match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings.
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life.
• Opportunities for growth: Elevate your career as part of a dynamic brand that fosters upward mobility.