Marketing Director

4 hours ago

Washington DC USA, United States The Morrow Hotel Washington, DC Curio Collection by Hilton Full time
Marketing Director Job Description

At The Morrow Hotel Washington, DC Curio Collection by Hilton, we are seeking a highly skilled Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive revenue growth and brand awareness.

Key Responsibilities:

  • Develop and execute marketing strategies to drive revenue growth and brand awareness.
  • Manage and drive overall digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), and social media presence.
  • Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
  • Direct local marketing initiatives, including Google+ Local, Yahoo, and Bing listings.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
  • Maintain clear lines of communication with property leaders, internet marketing vendors, Revenue Management team members, Regional Director of Sales, and Corporate Director of eCommerce to ensure clear scope and project progress.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of hotel objectives, and market characteristics.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Formulate, direct, or coordinate marketing activities for the hotel, working with advertising or promotion vendors, as needed.
  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image of the hotel, including relationships with local community and public officials.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • When possible, manage special events to gain public attention through the media without advertising directly.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
  • Follow sustainability guidelines and practices related to HHM's EarthView program.
  • Perform other duties as requested by management.

Requirements:

  • Four-year college degree preferred.
  • Previous hotel sales and marketing experience at a director level required.
  • Strong understanding of traditional and online marketing strategies and tools.
  • Content management and web analytics experience a plus.
  • Firm grasp of website management required.
  • Public relations and community marketing experience required.
  • Proficient in use of Excel, Word, Delphi, and access database tools.

Work Environment and Context:

  • Work schedule varies and may include occasionally working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see speak and hear.
  • Moderate travel between hotel and client's locations required.

About Us:

The Morrow Hotel Washington, DC Curio Collection by Hilton is a lifestyle hotel located in the heart of Washington, DC. We are committed to providing exceptional service and creating memorable experiences for our guests.

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