Marketing Strategy Director

8 hours ago

Washington DC USA, United States TalentRemedy Full time
Job Title: Marketing Director

The Marketing Director at TalentRemedy is responsible for developing and executing the company's marketing strategy to promote products, services, and initiatives. This role will manage marketing deliverables, serving as the project manager of industry-wide campaigns and initiatives.

This position requires a strategic thinker who can conceptualize, build, and implement comprehensive, integrated marketing plans. The ideal candidate will have experience with multi-channel marketing campaigns, including email, social media, paid search, and digital channels.

Key Responsibilities:
  • Develop and execute marketing strategy for advocacy-related products and initiatives, working with key stakeholders and experts within the Policy and Political Engagement divisions.
  • Support Card Policy Council initiatives by developing and executing payments-focused marketing and advertising campaigns.
  • Work with subject matter experts to develop strategy, messaging, and creative for campaigns targeting the Hill, government agencies, regulators, and/or bankers.
  • Lead marketing efforts for free expert webinars, developing copy, creating webpages, and promoting campaigns.
  • Develop and execute marketing strategy for training products in the retail banking vertical, working closely with OME market strategists to meet identified priorities.
  • Collaborate with Communications team members to create marketing content.
  • Develop and implement integrated marketing campaigns through social, email, direct mail, paid search, and digital channels.
  • Monitor and analyze campaign performance, modifying as needed to ensure optimal performance.
  • Build and execute email journeys in Salesforce Marketing Cloud.
  • Work with internal SMEs, the Web team, and Creative Services to update and/or revise Web content in assigned areas.
  • Facilitate meetings with stakeholders to establish project goals and objectives, desired outcomes, budget, and timelines.
  • Set, allocate, and monitor budget for marketing projects.
  • Work with the VP and SVP of Marketing to manage and enforce branding guidelines (internal and external).
  • Participate on the Webinar Editorial Board and assist with the review and approval of free member webinar proposals.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field preferred or commensurate experience.
  • 8-10 years of marketing experience executing multi-channel marketing campaigns.
  • Experience with an email marketing automation platform such as Eloqua, Salesforce, or Marketo required.
  • Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
  • Experience presenting information to internal and external stakeholders.
  • Experience with Google Analytics and digital advertising, including targeting tactics.
  • Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
  • Highly organized with the ability to combine strategic direction with hands-on tactical execution.
  • Knowledge of creative processes and ability to provide clear creative direction to copywriters, designers, and production managers.
  • Strong project management skills and ability to drive consensus across cross-functional teams.
  • Experience managing multiple projects in a fast-paced, deadline-driven environment.
  • Excellent verbal and written communication skills, including copy editing and proofreading.
  • Excellent attention to detail.

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