Head of Marketing, Social Impact Initiatives

6 days ago


Arlington, Virginia, United States Stand Together Full time
About the Role

Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Our team is building a community of artists, entertainers, and industry organizations that are collectively using the unique power of music to inspire and supercharge social progress.

Job Summary

The Director of Marketing, Culture Campaigns leads the development and implementation of marketing strategies that promote social impact initiatives through partnerships and activations with cultural influencers across music, sports, and entertainment verticals.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Develop, design, and implement strategies and marketing campaigns that are woven into the cultural fabric and deliver impact-driven results and outcomes.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to identify and prioritize social impact campaigns that elevate the organization's vision and principles within culture.
  • Develop Creative Concepts: Develop creative concepts that resonate with target audiences and inspire engagement and action by utilizing market trends and consumer insights.
  • Drive Collaboration and Results: Drive collaboration with internal stakeholders to define key performance indicators (KPIs) as well as track and report on the success of culture campaigns and activations.
  • Build and Manage Relationships: Build and manage relationships with key stakeholders, including external partners and influencers.
  • Develop Investment Proposals: Develop investment proposals for marketing activations that employ sound decision-making frameworks and testing/experimentation methodologies.
  • Drive Knowledge Sharing: Drive collaboration with internal and external partners by seeking knowledge from peers, colleagues, and subject matter experts (SMEs). Develop communication touch points with key stakeholders to ensure an effective two-way flow of knowledge and feedback.
  • Liaise with Agency Partners: Liaise with agency partners where appropriate, including statement of work (SOW) development, project briefings, expectation management, and results monitoring.
Requirements
  • 7+ Years of Professional Experience: 7+ years of professional experience in marketing strategy and execution in consumer brand or entertainment industries with a proven track record of driving transformational results at scale.
  • Passion for Social Impact Marketing: Passion for social impact marketing and alignment with Stand Together's vision for change through experimental discovery and creative problem-solving.
  • Proven Success in Marketing: Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs.
  • Understanding of Audiences: Demonstrated experience understanding the needs of different audiences/stakeholder segments and developing appropriate and innovative marketing assets and communication strategies.
  • Leadership and Collaboration: A proven leader and team player with experience in inspiring and collaborating with cross-functional teams by promoting a clear vision to support shared business priorities.
  • Relationship Building: Experience building strong relationships with key internal/external partners and senior-level stakeholders within complex and matrixed organizational structures.
  • Communication Skills: Superior written and verbal communication skills.
  • Agency Relations: Knowledge of agency relations (as a client or agency representative) and experience in understanding how and when to seek external/vendor support to expand capabilities and increase impact.


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