Product Marketing Strategist II
2 weeks ago
Kimball Midwest, a prominent distributor of maintenance, repair, and operations products, is seeking a Product Marketing Specialist II to join our Marketing Department.
As a valued member of Kimball Midwest, you will discover why we have consistently been recognized as one of the Top Workplaces in Columbus. Our sales revenue has seen remarkable growth, expanding from $1 million in 1983 to over $500 million today. Throughout this journey, we have maintained our family-owned and operated culture, ensuring that every associate is recognized as an individual.
This role involves leading collaborative efforts across departments to develop marketing materials and strategies for designated product categories, ultimately driving revenue growth.
Key Responsibilities:
- Formulate product portfolio strategies and drive financial performance for assigned categories.
- Develop product strategies that promote revenue growth, gross profit, and enhance sales representative earnings.
- Support the Manager of Category Management and the Director of Product Management in achieving aggressive and profitable growth for the Company.
- Generate insights from data that are customer-centric and advance merchandising strategies for your assigned categories.
- Evaluate product assortment and analytics to prioritize product categories based on market trends, customer demands, portfolio gaps, strategic objectives, and execution feasibility.
- Oversee the new product development process, collaborating with Product Line from concept through to launch.
- Gain a comprehensive understanding of assigned categories.
- Manage and execute the content schedule for the visual production team.
- Create materials for the company catalog, eCommerce, email marketing, product development, and social media platforms.
- Implement best practices for product lifecycle management.
- Conduct new product development processes, including product testing and evaluation.
Qualifications:
- Bachelor's degree in business administration, marketing, or equivalent professional experience.
- 4 to 5 years of marketing experience with increasing levels of responsibility.
- Strong analytical skills with the ability to interpret and distill key information; strategic thinking with systematic problem-solving capabilities.
- Proficient in making data-driven decisions, understanding financial statements, and articulating the significance of data.
- Experience in developing and implementing Standard Operating Procedures (SOP) and utilizing data for informed decision-making.
- Adept at identifying patterns in data to create actionable insights and connect relevant data across the business.
- Proven ability to manage multiple projects, coordinate across various teams, and meet challenging deadlines.
- Demonstrated ownership and initiative.
- Collaborative mindset with the ability to energize and mobilize team members.
- Entrepreneurial spirit with a track record of developing and executing innovative ideas, even in the face of challenges.
Benefits:
We provide a comprehensive benefits package that includes health, dental, and vision insurance, company-sponsored life insurance, optional life and disability insurance, Paid Parental Leave, Health Savings Accounts, Flexible Spending Accounts, a 401(k) plan with matching contributions, Tuition Assistance, Paid Time Off (PTO), a flexible dress code, and paid holidays.
This position operates in a hybrid model, with in-office work required on select days and remote work on others.
Kimball Midwest is an equal opportunity employer committed to a diverse workforce, actively recruiting individuals from various backgrounds and experiences.
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