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Product Marketing Strategist II

2 months ago

Columbus, Ohio, United States Kimball Midwest Full time
Job Overview

Kimball Midwest, a prominent distributor of maintenance, repair, and operations products, is seeking a Product Marketing Specialist II to join our Marketing Department.

As a valued member of Kimball Midwest, you will discover why we have consistently been recognized as one of the Top Workplaces in Columbus. Our impressive sales growth has evolved from $1 million in 1983 to over $500 million today, all while maintaining our family-owned culture. Here, you are more than just a number; you are part of a unique community.

This role entails leading collaborative initiatives to develop marketing materials and strategies for designated product categories, ultimately aimed at enhancing revenue growth.

Key Responsibilities:

  • Formulate product portfolio strategies that drive financial success for the assigned category.
  • Develop product strategies that foster revenue growth, gross profit, and enhance sales representative earnings.
  • Support the Manager of Category Management and the Director of Product Management in the profitable growth of the company.
  • Generate insights based on data that focus on customer needs, advancing merchandising strategies for your categories.
  • Evaluate product assortment and data analytics to prioritize product categories according to market trends and customer requirements.
  • Oversee the new product development process, collaborating with Product Line from ideation to launch.
  • Achieve a comprehensive understanding of assigned categories.
  • Manage and execute the content schedule for the visual production team.
  • Create materials for the company catalog, eCommerce platforms, email marketing, product development, and social media.
  • Implement best practices for product lifecycle management.
  • Conduct new product development processes, including product testing and evaluation.

Qualifications:

  • Bachelor's degree in business administration, marketing, or a related field.
  • 4 to 5 years of marketing experience with increasing responsibilities.
  • Strong analytical skills with the ability to interpret data and identify key insights.
  • Proficient in making data-driven decisions and understanding financial statements.
  • Experience in developing and implementing Standard Operating Procedures (SOP) informed by data.
  • Adept at recognizing patterns in data to create actionable strategies.
  • Proven ability to manage multiple projects and coordinate across various teams to meet deadlines.
  • Demonstrated ownership and initiative in work.
  • Collaborative mindset with the ability to energize team members.
  • Entrepreneurial spirit with a track record of developing and executing innovative ideas.

Benefits:

We provide a comprehensive benefits package that includes health, dental, and vision insurance, company-sponsored life insurance, optional life and disability insurance, Paid Parental Leave, Health Savings Accounts, Flexible Spending Accounts, a 401(k) plan with matching contributions, Tuition Assistance, Paid Time Off (PTO), a flexible dress code, and paid holidays.

This position offers a hybrid work model, with in-office days and remote work flexibility.

Kimball Midwest is an equal opportunity employer committed to a diverse workforce, including recruitment of women, minority group members, individuals with disabilities, veterans, and any other classification protected by law.