Digital Marketing Strategist

5 days ago


Columbus, Ohio, United States Farber Specialty Vehicles Full time
Job Overview

Farber Specialty Vehicles is a leading manufacturer of innovative and high-quality commercial specialty vehicles. As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving marketing initiatives.

Key Responsibilities
  • Website Management: Oversee and update our website to ensure it is engaging, functional, and up-to-date, aligning with our brand's vision and values.
  • Social Media Management: Develop and implement social media strategies across various platforms to drive engagement and brand awareness, leveraging our company's unique selling proposition.
  • Online Advertising: Create, manage, and optimize online advertising campaigns to meet performance goals, utilizing data-driven insights to inform our marketing decisions.
  • Metrics Tracking: Monitor and analyze website and social media metrics using tools to assess the effectiveness of campaigns and adjust strategies as needed, ensuring a data-driven approach to decision-making.
  • AI Integration: Leverage AI tools and programs to enhance marketing strategies and improve efficiency, staying ahead of the curve in the ever-evolving digital landscape.
  • Trade Show Coordination: Collaborate with the sales team to plan, organize, and market trade shows and other promotional events, showcasing our company's expertise and products.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field, or relevant work experience.
  • Proven experience in digital marketing, including website management, social media, online advertising, and metrics tracking.
  • Familiarity with AI tools and their application in marketing strategies.
  • Strong creative and innovative thinking with a keen eye for detail.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Exceptional communication and interpersonal skills.
Company Overview

Farber Specialty Vehicles is a family-owned and operated business, founded in 1920 in the automotive industry. We have grown to become the leader in custom vehicle manufacturing, including health outreach vehicles, bookmobiles, law enforcement vehicles, and more. With over 100 full-time team members, we are committed to delivering high-quality products and exceptional customer service.



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