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Marketing Category Strategist II

2 months ago

Columbus, Ohio, United States MIDWEST MOTOR SUPPLY CO Full time

**Job Summary**

MIDWEST MOTOR SUPPLY CO is seeking a highly skilled Marketing Category Strategist II to join our team. As a key member of our Marketing Department, you will be responsible for developing and executing marketing strategies to drive revenue growth and enhance sales rep earnings.

Key Responsibilities:

  • Develop product portfolio strategies and drive financial results for assigned categories.
  • Create product strategies that drive revenue growth, gross profit, and sales rep earnings.
  • Assist the Manager of Category Management & the Director of Product Management & Commercialization in the aggressive, profitable, and successful growth of the Company.
  • Develop insights derived from data and customer-focused strategies to progress merchandising strategies for assigned categories.
  • Analyze product assortment and data analytics to establish priorities within product categories based on market trends, customer needs, portfolio gaps, strategic plans, and feasibility to execute.
  • Execute new product development process, partnering with Product Line, from ideation through development and launch.
  • Achieve a high understanding of assigned categories.
  • Creation and execution of content schedule for visual production team.
  • Creation of material for the company catalog, e-commerce, email marketing, product development, and social media.
  • Implement best practices for lifecycle management.
  • Execute new product development processes (which include product testing and evaluation).

Qualifications:

  • Bachelor's degree in business administration or marketing or equivalent work history.
  • Years of experience in marketing with growing levels of responsibility.
  • Ability to analyze, interpret, and filter down to key information; strategic thinking while systematically problem solving.
  • Ability to make data-driven decisions, understand financial statements and reporting, and communicate the significance of data as a story.
  • Must be able to develop and implement Standard Operation Procedures (SOP) and use data to inform decision making.
  • Must be able to discern patterns in data to create action and make connections across the business regarding relevant data and objectives.
  • Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines.
  • High degree of ownership and initiative.
  • Collaborative mindset- ability to energize and activate plans across team members.
  • Entrepreneurial spirit - proven ability to develop and execute new ideas - willing to champion new and different ideas even in the face of strong challenges.

Benefits:

  • We offer a benefits package that includes health, dental, and vision insurance, company-sponsored life, optional life and disability insurance, Paid Parental leave, Health Savings Accounts, and Flexible Spending Accounts.
  • A 401(k) plus match, Tuition Assistance, Paid Time Off (PTO), a Dress For Your Day dress code, and paid holidays.

This is a hybrid position being in the office T-R and at home Monday and Friday.