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Marketing Analyst

2 months ago

Columbus, Ohio, United States T. Marzetti Company Full time
About Us

T. Marzetti Company, a leading manufacturer and marketer of specialty food products, is a subsidiary of Lancaster Colony Corporation. Our company operates in the retail and foodservice markets, offering a range of brands and products.

Job Overview

We are seeking a highly analytical and innovative Marketing Analyst to join our team. The ideal candidate will have a strong background in data analysis, market research, and product development.

Key Responsibilities
  • Data and Trend Analysis
    • Conduct comprehensive analysis of sales performance, retail trends, consumer preferences, and customer input to identify opportunities for innovation.
    • Analyze competitive products and industry developments to provide strategic recommendations.
    • Partner with the Market Research team to conduct consumer research, including surveys, focus groups, and sensory testing.
    • Analyze consumer feedback to guide product development and improvement.
    • Stay up-to-date with technological advancements and their applications in the food industry.
  • Analytical Reporting
    • Collect, analyze, and interpret data related to market trends, consumer behavior, and product performance.
    • Develop detailed reports and presentations to communicate insights and recommendations to senior management and stakeholders.
    • Utilize data visualization tools to present complex data in a clear and actionable manner.
  • Innovation Pipeline Development
    • Support the development and management of the innovation pipeline, from ideation to commercialization.
    • Collaborate with cross-functional teams to brainstorm and evaluate new product concepts and process improvements.
    • Conduct feasibility and risk assessments for proposed innovations.
  • Project Management
    • Assist in managing innovation projects, ensuring timely execution and alignment with business goals.
    • Track project milestones, budgets, and deliverables.
    • Coordinate with internal teams and external partners to facilitate successful project outcomes.
  • Collaboration and Communication
    • Work closely with finance, marketing, R&D, and supply chain teams to ensure seamless integration of new products and processes.
    • Communicate effectively with stakeholders at all levels, providing clear and actionable insights.
    • Support the innovation team with ad-hoc analysis and special projects as needed.
Qualifications
  • BA/BS Degree in Marketing, Business, or related field required.
  • 1-3 years of experience in a marketing analyst, innovation, or similar role, preferably within the food or CPG industry.
  • Experience with business performance analysis and reporting, specifically IRI Retail Data preferred.
  • Advanced Microsoft Excel and PowerPoint skills.
  • Strong analytical skills and problem-solving skills.
  • Excellent written and verbal communication skills with the ability to develop recommendations and to tell a story utilizing data.
  • Strong attention to detail.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Ability to work independently and collaboratively in a fast-paced environment.