Growth Marketing Director

4 weeks ago

Palo Alto, California, United States AISERA Full time
AISERA is seeking a seasoned Growth Marketing Director to drive customer acquisition strategy, development, growth, and engagement.

As a key member of our marketing team, you will be responsible for managing cross-channel growth strategy, including paid and organic growth, content marketing, CRM, lead nurturing, and conversion. You will also ensure the team's ability to execute on company KPIs and spearhead campaigns focused on demand generation, including strategy for the short term and long term.

Key responsibilities include:

• Drive customer acquisition strategy, development, growth, and engagement
• Manage cross-channel growth strategy, including paid and organic growth, content marketing, CRM, lead nurturing, and conversion
• Ensure team's ability to execute on company KPIs
• Spearhead campaigns focused on demand generation, including strategy for the short term and long term

Requirements:

• 6-8+ years of B2B growth experience at a SaaS or technology company
• 2+ years of experience managing a demand generation team
• Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Strong analytical skills with the ability to think and execute both strategically and creatively
• Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
• Familiarity with buyer's journey and marketing funnel stages
• A passion for customers and problem-solving, desire to go deep and become familiar with the customer's technical and business environment
• Bachelor's or higher degree in marketing, computer science, engineering, or related technical field
• Ability to work well in a startup environment, and a desire to move quickly while wearing many hats

AISERA Benefits:

• Medical, dental, and vision benefits
• Holidays and flexible PTO
• Paid family leave
• 401(k) plan
• Stock Options
• Employment Assistance Program

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