Senior Marketing Manager, Growth

5 days ago

Palo Alto, California, United States Point Digital Finance, Inc. Full time

We are seeking a dynamic Senior Growth Marketing Manager to lead our growth marketing initiatives at Point Digital Finance, Inc.

In this role, you will manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.

Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.

Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.

Our culture is built on sharing ideas, supporting each other, and being empowered to do our best work.

Key responsibilities include:

  • Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.
  • Ensure campaigns are properly configured and optimized for performance and ROI.
  • Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
  • Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
  • Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
  • Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.
  • Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
  • Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
  • Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

Requirements include:

  • 7+ years of relevant work experience.
  • 5+ years of hands-on experience managing digital marketing campaigns.
  • Bachelor's degree (Master's degree is a plus).
  • Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video.
  • Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools.
  • Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
  • Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
  • A balance of strong creative intuition and strategic thinking.
  • Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
  • Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.

We provide a comprehensive benefits package, including generous health benefits, unlimited paid time off, flexible remote & onsite work, and fully paid parental leave.

Point is proud to be an equal-opportunity employer and provides employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Compensation at Point will be determined by skills, experience, and geographic location.

Point has identified the expected annual base salary range for roles at this level based on market by tiers (Region | Location | Market Range):

Tier 1 | San Francisco Bay Area, New York, Los Angeles, & Seattle | $130,100 - $176,000.

Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego | $110,500 - $149,500.

Tier 3 | All other US metro areas | $103,700 - $140,300.

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above.

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