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Regional Marketing Lead

3 months ago

Cambridge, United States Moderna Full time
The Role

Moderna is seeking a Regional Marketing Lead to adapt, translate, and execute global franchise strategies across the Emerging Markets Region. This role involves developing regional market, product, and brand strategies in collaboration with our local teams.

As a strategic liaison in Marketing, you will bridge the Global and Local Teams, ensuring seamless communication, alignment, and collaboration. By integrating global insights with local needs, you will enhance the effectiveness of marketing efforts, tailoring initiatives to local contexts while maintaining alignment with global objectives.

You will champion our Market Requirements and provide regional input to support early-stage programs with our Global Team. Our goal is to innovate mRNA solutions to transform future medicine and address significant medical needs.

With extensive expertise in the healthcare environment, pricing, and reimbursement systems in the Emerging Markets region, you will develop and execute brand strategies that foster market leadership. This includes leading strategies to build markets, drive adoption, and increase market share for Moderna's innovative products.

Additionally, you will work with markets and partners to pilot innovative strategies, expanding non-traditional market segments and channels through your strong knowledge of the biopharma industry.

At Moderna, we work collaboratively, strive for excellence, remain curious, and commit to ongoing learning and improvement. We relentlessly pursue the best talent in the industry.

Here's What You'll Do
  • Act as a conduit in Marketing between Global Team and Local Team to drive business growth
  • Develop and lead brand strategies for the Emerging Markets Region with our local team.
  • Utilize extensive experience in market and customer insights and marketing strategy to drive market development, brand value, differentiation, launch planning, and execution.
  • Collaborate with COVID-19, Influenza, and RSV teams at every development stage through launch, working with internal and external stakeholders to ensure smooth and successful product launches.
  • Assess and define key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for healthcare providers, governments, health systems, and consumers.
  • Provide project management oversight for all market-defining and launch preparation activities.
  • Contribute to building Moderna's Vaccines commercial organization, partnering with a newly forming team to blaze trails in new markets and accelerate growth.
  • Analyze global markets, competitor programs, distribution channels, and key accounts to inform market assumptions, new product strategies, and forecast assumptions.
  • Collaborate with Regional/Country Marketing and other Commercial and cross-functional leaders to translate global marketing strategy into regional/local operational plans.
  • Lead cross-functional brand teams as products prepare for commercialization.
  • Provide global brand leadership for Moderna commercialized products, working closely with team members dedicated to various products.
  • Navigate complexities inherent in rapid response vaccine development, providing commercial and customer insights to develop and drive product launches.
  • Translate key insights from scientific experts into actionable commercial strategies.
  • Comply with corporate policies, procedures, and applicable healthcare laws and regulations.
  • Explore and implement new marketing channels for growth.
Here's What You'll Need (Minimum Qualifications)
  • Bachelor's Degree required.
  • 15+ years of progressive excellence in building and growing businesses, with specific experience leading global, regional, or large country marketing.
  • A successful track record of 5+ years in leading market launch brand strategies and teams in emerging markets.
  • High scientific acumen, particularly in infectious diseases, with experience in vaccines.
  • Demonstrated success working in a matrix environment and establishing high-trust relationships with colleagues in finance and regulatory affairs.
Here's What You'll Bring to the Table (Preferred Qualifications)
  • MBA, PharmD, or advanced degree preferred.
  • Proven track record using digital platforms and technology to gather customer insights and engage with customers innovatively.
  • Experience in implementing tactical marketing, including using novel digital methods to engage with targeted consumers.
  • Demonstrated success in executing innovative marketing plans that set the market standard for therapeutic areas, brand segments, or diseases.
  • Experience developing marketing plans for a broad range of brands, including early-stage programs, utilizing innovative methods to gather deep market and customer insights across the vaccine ecosystem.
  • Experience in building market models and forecasts.
  • Previous success in building markets and leading complex pre-launch and launch stage marketing plans, with vaccine product and/or consumer product marketing experience highly desired.
  • Ability to collaborate across key areas such as marketing, field teams, communications, promotion, physician, trade and consumer channels, pricing and contracting, and government payers. Public policy experience is desirable.
  • Competitive spirit and resilience to take on major competitors in highly competitive markets.
  • Intense curiosity and ambition to excel and build something from the ground up, navigating ambiguity and complexity.
  • Excellent communication, presentation, collaboration, and influencing skills across internal and external stakeholders.
Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:
  • Highly competitive and inclusive medical, dental and vision coverage options
  • Flexible Spending Accounts for medical expenses and dependent care expenses
  • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
  • Family care benefits, including subsidized back-up care options and on-demand tutoring
  • Free premium access to fitness, nutrition, and mindfulness classes
  • Exclusive preferred pricing on Peloton fitness equipment
  • Adoption and family-planning benefits
  • Dedicated care coordination support for our LGBTQ+ community
  • Generous paid time off, including:
    • Vacation, sick time and holidays
    • Volunteer time to participate within your community
    • Discretionary year-end shutdown
    • Paid sabbatical after 5 years; every 3 years thereafter
  • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
  • 401k match and Financial Planning tools
  • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
  • Complimentary concierge service including home services research, travel booking, and entertainment requests
  • Free parking or subsidized commuter passes
  • Location-specific perks and extras


About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.

By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We're focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at leavesandaccommodations@modernatx.com. (EEO/AAP Employer)
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