Senior Manager, Reimbursement, Access and Channel Marketing Lead
5 days ago
We are seeking a highly skilled Senior Manager, Reimbursement, Access and Channel Marketing to join our Hematology Marketing team. This individual will be responsible for developing and executing programs and collateral that clearly communicate the value proposition of our brands to organized customers.
The Senior Manager will work cross-functionally across the Brand marketing teams, US Managed Markets, Health Economics and Outcomes Research, and the Field Accounts teams to drive the Hemophilia portfolio through management of branded and unbranded initiatives demonstrating value and ensuring access for the patients we serve.
Key Responsibilities:
- Facilitate appropriate promotion of the brands and services with organized customers
- Manage PRT initiatives (Materials, re-Approvals, and Updates to Resources)
- Lead and Develop tools/dashboards to measure success of contracting opportunities and access
- Manage Advertising & Promotions (A&P) expense targets which may include budget management for the function including: budget phasing, tracking and ongoing oversight
- Effectively collaborate and communicate with cross-functional partners such as managed markets, medical, regulatory, legal, sales, sales training and business insights to launch and pull-through marketing initiatives
- Partner with sales and training to develop and execute customer content for national and regional sales meetings to support KAM team trainings
- Manage the market research received for respective initiatives, analyze data for strategic decision making, and provide insights in support of and advancement of the Hematology portfolio within health systems and integrated delivery networks (IDNs) distribution partners, and health care providers
Requirements:
- Bachelor's degree required, advanced degree preferred, but not required
- 2+ years of experience in the pharmaceutical industry
- 7+ years of related experience in marketing
- Strong cross-functional collaboration skills and a proven ability to advance and drive tactics in a matrix organization
- Proven ability to manage multiple projects simultaneously
- Demonstrated strong leadership, interpersonal skills and excellent communication across functions, organizational levels and cultures to help deliver business results
- Strong project management skills with demonstrated ability to plan, prioritize, and execute
- Ability to apply Competitive Intelligence learnings into Marketing Plans, develop and execute tactics to address competitive threats
- Must be fluent in analyzing and deriving business insights from performance data with the ability to communicate findings to inform strategic insights
- Proficiency in Microsoft Excel and PowerPoint required
- Experience in marketing and marketing to strategic customers preferred (e.g., hospitals, specialty or retail pharmacies, wholesalers)
- Experience in development and execution of promotional collateral with the ability to articulate the value and leverage internal and external "voice of the customer" to anticipate and identify product and/or program needs
About Us:
Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. We are committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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