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Business Development Representative

3 months ago

Deerfield Beach, United States BrandStar Full time
Job Description
As a Business Development Representative for BeLatina, you will be responsible for generating appointments with various multi-cultural agencies, brands, and businesses who have a focus on reaching the Hispanic/multi-cultural market. Through various forms of outreach, including cold-calls, email prospecting, and social media outreach, the Business Development Representative schedules appointments for sales leadership to close deals for BeLatina Digital and TV.

Candidates must have a firm understanding of the market, familiarity with social media and digital marketing tactics, social media reporting, and the overall media landscape.

Business Development Representatives dedicated to BeLatina are responsible for:
  • Prospecting for new business clients and partnerships through multi-touch marketing campaigns including email prospecting, social media outreach, and cold-calling.
  • Research potential clients and partners for the target audience.
  • Follow up on leads and inquiries generated through drip marketing campaigns.
  • Perform lead nurturing activities to build relationships with prospective clients with the goal of earning their business.
  • Set appointments for senior members of the business development team.
  • Maintain current and accurate information within the assigned CRM.
  • Attend networking events within the local South FL market as assigned.
ABOUT BELATINA:

'BeLatina' is owned and operated by BrandStar.

BrandStar is a fully integrated multi-media, digital video and TV production facility headquartered in Deerfield Beach, FL. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates and enhances the lives of our viewers and media audiences. For more information about BrandStar, please visit our website at www.brandstar.com.

Experience and Skills
Requirements for this Business Development Representative role include:
  • Bachelors degree in marketing, communications or related field, or the equivalent experience.
  • Must be able to communicate professionally and effectively with decision makers including executives and marketing professionals.
  • Possess energetic phone presence and ability to connect with others via phone.
  • Prior business-to-business sales experience preferred.
  • Prior experience in TV or radio ad sales a plus.
  • 2+ yeas experience in digital marketing or online publishing.
  • Computer proficient with intermediate level skills in Microsoft Office Suite.
  • Strong social media familiarity.
  • Must be bi-lingual, Spanish speaking.
Job Benefits
BrandStar offers:
  • 401(k)
  • 401(k) matching
  • Medical insurance
  • Dental insurance
  • Employee Assistance Program
  • Flexible Spending Account
  • Health Savings Account
  • Life insurance
  • Paid time off
  • Paid company holidays
  • Pet insurance
  • Vision insurance