Senior Marketing Specialist

3 months ago

Bloomington, United States The Ladders Full time
This is a full-time position working M-F from 8:30 am - 5:00 pm. This is a hybrid position which will involve working Tuesday and Wednesday out of our Corporate Office in Bloomington.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (i-Health), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare. We have a comprehensive Medical, Dental & Vision Plan, Maternity Bundle, 401K with Profit Sharing, Tuition Reimbursement, Gym & Car Rental Discounts and more.

Brand Management

  • Maintain strong understanding of TCO's brand, strategic plan, marketing goals and objectives
  • Support global brand campaign planning and analysis (e.g. OOH media)
  • Develop, execute and manage campaign and promotional collateral for the TCO brand, and affiliate brands as needed
  • Lead integrated work with digital, content and creative teams to develop channel plans and campaign measurement
  • Provide creative/messaging direction, priorities and support as it relates to communication efforts for media and marketing materials in collaboration with marketing team members as well as agency partners where applicable.
  • Lead in managing the process and timeline for new creative projects. Lead in internal review process for client materials prior to external review.
  • Lead campaign recap and quarterly reporting efforts, ensuring analysis of both campaign and business performance through key performance metrics
  • Oversee management of web platforms for branded collateral and assets (Swag Shop, IOS, etc.).
  • Ensure brand compliance of TCO and affiliate brands.
  • Assist in brand & communication support for affiliate brands
  • Manage relevant agency/vendor relationships
  • Act as an event brand ambassador at client, partner and sponsor events.


Clinic and Physician Marketing
  • Serve as a strategic partner / liaison for TCO clinic operations leadership to deliver effect marketing plans that support business objectives
  • Support intake of new requests, develop effective strategic briefs and collaborate with integrated teams to kick off projects
  • Develops marketing plans and strategies for assigned service lines and specialty services; lead execution of campaigns to drive awareness and support volume growth
  • Lead new physician onboarding, marketing plans and material development
  • Support clinic marketing requests and special projects
  • Maintain strong, consistent communication between the Marketing team and key operations partners
Project Management
  • Lead in project coordination and management of clinic/operations client projects, strategic projects and events
  • Manage relevant TCO marketing budgets and assist in accounts payable.
All other duties as assigned.

Education and Experience Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, Management or related area.
  • 6- years of related work experience.
Knowledge, Skills & Abilities
  • Experience in marketing/communications, project management, media campaign, corporate branding/marketing, and/or brand management
  • Experience with integrated marketing programs (marketing collateral, digital assets community partnership, etc.) targeted to different consumer and corporate audiences
  • Ability to influence and build credibility with leadership on marketing strategies
  • Ability to simplify complex topics and data into meaningful, actionable plans
  • Excellent project management skills with the ability to effectively lead internal and external teams, meetings and groups
  • Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
  • Excellent organizational and time management skills with the ability to manage varied projects simultaneously
  • Excellent problem-solving and analytical skills; ability to effectively collect, analyze, organize, distill and present information, and able to build consensus and find creative solutions
  • Self-motivated; ability to lead projects independently from concept to completion
  • Strong verbal and written communication skills with ability to continually focus on streamlined and effective communication efforts.
  • Ability to work collaboratively and effectively with other teams within and outside the organization
  • Strong writing, editing, and communication skills, with keen attention to detail
  • Ability to work collaboratively and effectively with other teams within organization
  • Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment


Essential Requirements:

Ability to:
  • Comply with company policies, procedures, practices and business ethics guidelines.
  • Complete job required training.
  • Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.).
  • Demonstrate prompt and reliable attendance.
  • Work in the clinic, office or surgery center during business hours.
  • Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required.
  • Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines.
  • Communicate and interact in a respectful and professional manner.
  • Prioritize workload while being flexible to meet the expectations of the daily operations.
  • Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions.
  • Understand and execute a variety of instructions.
  • Effectively operate equipment and communicate on and operate the phone system.
  • Work independently with minimal supervision.
  • Travel to other work locations, if required.
Performance Expectations - i-Health's Core Values:
  • Integrity - Do the right thing and take responsibility for what you do and say
  • Service - Consistently contribute to deliver an exceptional experience
  • Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations
  • Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness
  • Teamwork - Be a part of the whole; support each other positively
Environmental Conditions:
  • Part-time remote work with required days in-office
  • Collaborate corporate office setting
Notes
  • Twin Cities Orthopedics is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.
  • This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.

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