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Marketing Strategy Specialist

2 months ago

Bloomington, Illinois, United States State Farm Full time
About the Role

We are seeking a highly skilled Marketing Strategy Specialist to join our Strategy team at State Farm. As a key member of our marketing division, you will be responsible for developing and implementing marketing strategies that drive brand and product growth.

Key Responsibilities
  • Develop Marketing Strategies: Create and execute marketing strategies aligned with enterprise priorities and objectives, leveraging data and consumer insights to drive strategic development and recommendations.
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams to develop and implement marketing strategies, including the master brand, distribution strategy, consumer targets, segment life-cycle strategy, and campaign marketing strategy.
  • Evaluate and Interpret Measurement Frameworks: Contribute to the development, evaluation, and interpretation of measurement frameworks to assess marketing performance and effectiveness.
  • Stay Current on Industry Trends: Stay up-to-date on industry trends and identify new opportunities for strategic alignment and marketing contribution.
  • Develop and Present Campaign Briefs: Develop and present annual campaign briefs to stakeholders, highlighting key marketing strategies and initiatives.
Requirements
  • Advanced Degree in Marketing/Advertising/Business Administration: A bachelor's degree in marketing, advertising, or business administration is required, with a master's degree preferred.
  • Marketing Experience: 3+ years of marketing experience, with a focus on brand strategy, marketing strategy, or related analytics roles.
  • Analytical and Storytelling Skills: Ability to consume complex data and research, connect disparate data points to draw meaningful insights, and communicate complex concepts and ideas across all levels.
  • Relationship-Building Skills: Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership.
  • Proven Track Record: A proven track record of driving strategic direction in aligned and actionable ways, with experience working with analytics teams, creative and media agencies.