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Marketing Lead

3 months ago

Bloomington, United States Penn Foster Inc Full time

Ziegler CAT has a full-time opening for a Marketing Lead & Sales Specialist to contact business prospects and customers to identify opportunities and generate sales leads for dealer equipment, machine products, and parts or services (“dealer solutions”). These leads are worked by the Marketing Lead & Sales Specialist to generate a higher level of interest/qualification (dealer-defined qualification criteria) and then transferred to a sales rep when the dealer-defined qualification criteria are met. Responsibilities Perform outbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information, and product performance. Achieve the planned annual rate of call (PAR) for each assigned account. Call assigned customers at PAR to uncover business issues, timelines, and opportunities for dealer solutions. Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers. Document business issues, timelines, opportunities, and leads in the dealer’s contact management system (CRM). Transfer leads to the appropriate salesperson in a timely and efficient manner. Establish a personal working relationship with contacts based on value, knowledge, trust, and character. Verify and update contact information for leads, prospects, and customers assigned. Cleanse leads, prospects, and customers from their assigned database who are no longer in business or otherwise disqualified from future contact using the dealership’s criteria. Continue to develop expertise in products and services through training, research, and perpetual learning. Qualifications High school diploma or GED required. Bachelor’s degree is preferred but may be supplemented by work experience. 2 years minimum experience in sales, marketing, or analytics. Knowledge of a parts and services sales organization is a plus. Possess strong MS Office skills, particularly in Excel. Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision. Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills. Ability to communicate data effectively. Good phone etiquette and inbound call management experience is essential. Travel Up to 10%. Ability to travel primarily by car across Ziegler’s territory to visit customers, branches, and support events may be required. Some out-of-region travel may also be required. Minimum Physical Requirements Using hands, talking, hearing. Ability to lift up to 30 lbs. This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals. Ziegler Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color or creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, affectional preference, disability, age, marital status, familial status, protected veteran status, status with regard to public assistance, membership or activity in a local commission dealing with discrimination, or any other protected class status. #J-18808-Ljbffr